Audio & Video Monetization
IP Protection & Reporting
By: Andrea Zarczynski
YouTube is making bold moves as the entertainment industry resumes live music and events. This week the company announced a first naming rights agreement with Hollywood Park sports and entertainment venue that will name the 300-acre, 6,000-seat destination YouTube Theater.
The extensive, multi-year partnership is the first of its kind for YouTube, …
By: Antonio Ferme
At Variety‘s Virtual TV Fest panel presented by Amazon Advertising, Marie Donoghue, VP of global sports video at Amazon, as well as Ryan Pirozzi and Lauren Anderson — IMDb TV’s co-heads of content and programming — spoke with Variety NY digital editor Todd Spangler.
The execs discussed the lineup of original series and live …
By: Elizabeth Culliford
Alphabet Inc’s (GOOGL.O) YouTube will no longer allow political or election ads in its coveted masthead spot at the top of the site’s homepage nor ads for alcohol, gambling and prescription drugs, it said on Monday.
In an email to advertisers, seen by Reuters, YouTube said the change built on its move last …
By: Jill Goldsmith and Dade Hayes
A new monthly Nielsen measurement called The Gauge shows just how much the pandemic has catalyzed streaming among a broad ranger of consumers with May usage across all television homes climbing to 26% of time spent on TV — outpacing broadcast, with an audience share of 25%.
The streaming video data included SVOD and AVOD. …
By: Mitchell Clark
YouTube will no longer be accepting ads relating to alcohol, gambling, politics, or “prescription drug terms” for its masthead ad slot, which appears at the top of the website and app, Axios first reported. Google told The Verge the limitations on what kind of ads can appear in this slot will help “lead to a better …
By: Tiernan Ray
Speech recognition, meaning, programs that are able to detect spoken phonemes, is a fairly well established discipline in computer science that has been greatly advanced in the past twenty years by artificial intelligence.
The field has depended heavily on libraries of samples of speakers with each phoneme explicitly indicated, or “labeled.” …
The key is to make videos that capture people’s attention and keep them coming back for more.
How do I make money on my YouTube Channel? It’s all about your audience reach, watch time and views.
How does the YouTube algorithm work? It’s designed to find videos that match viewers’ individual interests.
How …
By: Georg Szalai
Amid a wave of M&A fever, will Amazon’s $8.45 billion takeover of MGM prompt its Silicon Valley rival Apple to refresh its shopping list to include a Hollywood studio?
The iPhone maker already has a giant footprint in entertainment through its services division — which includes Apple TV+, Apple Music, the App Store, iCloud and more. …
By: Erin Teague and Tim Katz
YouTube is the place where fans can find a wide range of sports content from clips and highlights to live games. Today, we’re introducing a refreshed destination to watch sports on YouTube, and new ways for advertisers to reach today’s digital-first sports fans.
The way we watch video …
By: Abner Li
Google Preferred lets advertisers pay to have their ads appear in front of YouTube’s top videos and channels. The program is now being updated and replaced with “YouTube Select.”
Google calls YouTube Select a “reimagination and unification of solutions like Google Preferred and prime packs.” Advertisers can choose from different “lineups” that are “tailored to …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
