How YouTube Theater’s Opening Is Inspiring A New Creator Economy

By: Andrea Zarczynski

YouTube is making bold moves as the entertainment industry resumes live music and events. This week the company announced a first naming rights agreement with Hollywood Park sports and entertainment venue that will name the 300-acre, 6,000-seat destination YouTube Theater. 

The extensive, multi-year partnership is the first of its kind for YouTube, according to a company announcement. As the performance venue opens in mid-summer for concerts, awards shows, YouTube creator events and more, the company will bring artists and fans together in a new fashion that inspires the next generation of creators…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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