YouTube Select is Google’s new program for running ads on top videos

By: Abner Li

Google Preferred lets advertisers pay to have their ads appear in front of YouTube’s top videos and channels. The program is now being updated and replaced with “YouTube Select.”

Google calls YouTube Select a “reimagination and unification of solutions like Google Preferred and prime packs.” Advertisers can choose from different “lineups” that are “tailored to globally and locally relevant needs like beauty & fashion, entertainment, technology, sports, and everything in between.”…read more.

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$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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