Audio & Video Monetization
IP Protection & Reporting
By: Bob Arnold and Anton Miller
In a world in which most Americans are exposed to up to 10,000 ads each day, it’s clear that one ad impression isn’t going to cut through the noise. Yet brands also have to be wary of overexposure. When people see the same ad over and over, it can …
By: Barbara Macdonald
Over the past year, we’ve seen fans and creators increasingly turn to Paid Digital Goods on YouTube to connect with each other.
At YouTube, we believe creators and artists should be able to transform their passion into a business. We first kicked off these efforts over thirteen years ago with the …
By: Andrew Hutchinson
YouTube is testing a new comment display option, which will show viewer comments at specific, timed points within the playback, which could provide more context on their intention and meaning, while also highlighting where the best conversation is happening around each clip.
As you can see in this example, shared by Android Police, the …
By: Sheila Dang
Facebook Inc. on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany and Australia, as the social media giant aims to make money from its short-form video feature.
The company is seeking to capitalize on its popularity in India, a fast-growing social media …
By: Max Fagandini
YouTube and Twitch have been vying for supremacy in the streaming sphere for the better part of a decade now, and the battle still rages on. Many streamers are huge fans of Twitch’s feature-rich interface, despite the service’s myriad other issues, but the team at YouTube seems determined to make their mark …
By: Ryan Browne
The European Union’s top court on Tuesday ruled that Google’s YouTube and other online platforms should not be held liable for copyright-infringing uploads in certain situations.
As things stand, online platforms “do not, in principle, themselves make a communication to the public of copyright-protected content illegally posted online by users of those platforms,” …
By: Nico Grant
YouTube is hosting a small-business day to attract more entrepreneurs and shoppers to its platform, in an effort to bolster revenue and make the website a bigger hub for e-commerce.
The world’s largest video platform will showcase a live-streamed shopping event Thursday, during which viewers will be able to buy products …
By: Jem Aswad
Last June, YouTube launched a $100 million #YouTubeBlack Voices Fund in an effort to help equip Black musicians with the resources and support to enable them to “thrive and invest in work that amplifies the voices, perspectives and stories of all Black artists around the world,” according to the announcement.
The …
By: Megan Graham
Alphabet’s market capitalization of over $1.5 trillion makes it one of the most valuable publicly traded companies in the world, trailing only Apple, Microsoft and Amazon.
Created in 2015, Alphabet is essentially a holding company for Google, which generates nearly all of its revenue and profit. Google has always portrayed itself as a tech company and has …
By: Andrew Hutchinson
YouTube is rolling out some new options to give users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app.
First off, YouTube is adding a new element in the copyright claim process which will enable creators to tick a new box when reporting a copyright violation in …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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