Facebook Outlines Advances in Computer Vision and Object Identification Tech

By: Andrew Hutchinson

While machine learning systems have gotten much better at identifying objects within still frames, the next stage of this process is identifying individual objects within video, which could open up new considerations in brand placement, visual effects, accessibility features and more.

Google has been developing its tools on this front for some time, which has now …

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YouTube announces a $100M fund to reward top YouTube Shorts creators over 2021-2022

By: Sarah Perez

YouTube is giving its TikTok competitor, YouTube Shorts, an injection of cash to help it better compete with rivals. The company today introduced the YouTube Shorts Fund, a $100 million fund that will pay YouTube Shorts creators for their most viewed and most engaging content over the course of 2021 and 2022. …

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Facebook’s Oculus is testing in-headset VR advertising

By: Amanda Yeo

On Wednesday Oculus announced it will begin a “small test” to insert ads into VR games, starting with 2020 indie shooter Blaston. Ads will be added to more VR titles in the following weeks, with the aim to deploy them more widely across the Oculus Platform after gathering feedback from both developers and …

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Tubi Sets Originals Strategy: Fox’s Free Streaming Service to Bow 140-Plus Hours of Original TV and Movies This Fall

By: Todd Spangler

Just a few years ago, Tubi didn’t want anything to do with original content.

The subscription VOD market is “heated and very expensive,” founder/CEO Farhad Massoudi told Variety in early 2019 in explaining why Tubi had no plans to produce original content. “We want to bring our customers as much of the other 99% of the content …

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Expanding our commitment to Black music through the #YouTubeBlack Voices Fund

By: Tuma Basa

It’s impossible to capture the Black experience. People try to do it with their titles or thinkpieces, but every time society thinks it’s figured out the Black community, Black people find a way to remix the culture into something fresh. As the culture expands, so do we. Last year YouTube Music launched …

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Celebrating Asian Pacific American Heritage Month

By: Dennis Chiu

At YouTube, we couldn’t be more proud of our global Asian and Pacific Islander (API) community. From actors to musicians, make-up artists to comedians, and DJs to designers, the community influences the cultural fabric of America and the world beyond. 

It’s been a horrific year of increased racism and violence against Asians …

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Why Is Roku Buying Video Content?

By: Brett Schafer

Late last week, Roku announced it had come to an agreement with Quibi, the failed short-form streaming platform, to exclusively host its content on the Roku Channel. Being the operating system for internet-connected TVs (CTVs), it probably came as a bit of a surprise that Roku was being so aggressive buying up content.

But is …

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YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App

By: Andrew Hutchinson

With YouTube rolling out its TikTok-like Shorts in more regions, it’s also adding some new options to give channel managers more controls over how their content can be utilized by Shorts creators, and new analytics in the main app to help track Shorts performance.

First off, YouTube has added a new control option in YouTube …

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YouTube Rolls Out Copyright Checks Tool, Which Analyzes Your Video Prior to Upload, to More Users

By: Andrew Hutchinson

After first previewing the tool last September, then launching an initial, small-scale test in February, YouTube is now expanding the roll-out of its pre-publish Checks tool, which analyzes the content of your video for a range of potential violations, including copyright concerns, before you publish your clip.

As you can see here, the new Checks system, …

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Tubi Sets Streaming Pact With Cohen Media Group, Adding 80 Films To Free, Ad-Supported Service

By: Dade Hayes

Fox Corp. streaming service Tubi has made a deal with Cohen Media Group to put 80 of its film titles on the free, ad-supported platform.

Tubi will have exclusive free streaming rights to classics like Howards End and Daughters Of The Dust. More recent films that are heading to the platform include Agnès Varda and JR’s documentary collaboration, Faces Places and Deniz …

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YouTube Revenue Calculator

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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