By: Antonio Ferme
At Variety‘s Virtual TV Fest panel presented by Amazon Advertising, Marie Donoghue, VP of global sports video at Amazon, as well as Ryan Pirozzi and Lauren Anderson — IMDb TV’s co-heads of content and programming — spoke with Variety NY digital editor Todd Spangler.
The execs discussed the lineup of original series and live sports on Prime Video as well as the free, ad-supported IMDb TV service.
Amazon recently struck an 11-year deal with the NFL to acquire exclusive media rights to all 15 of the league’s “Thursday Night Football” games starting in 2022. Donoghue said the NFL pact is a “game-changer” for Prime Video…read more.