What Is Content Marketing?

So What Is Content Marketing?

Useful content should be at the core of your marketing.

Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care …

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The Content Marketing Road Map – How to Build Your Own Content Marketing Plan

The Content Marketing Road Map – How to Build Your Own Content Marketing Plan

I have a secret to share with marketers who are struggling to build their content marketing plan. My secret starts with the realization that many of the marketing activities brands produce today are highly ineffective.

Direct mail? Thrown away. Cold …

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3 Tips for Increasing Your Content Productivity

3 Tips for Increasing Your Content Productivity

Productivity is a universal challenge in content marketing, where success often depends on consistent performance, not isolated genius.

Under the right circumstances, many professionals are capable of preparing great content for blogs, books, and online sign-up incentives. But only a few can consistently produce quality marketing …

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21 Types of Content We Crave

21 Types of Content We Crave

You need to understand:

  • This is the kind of content we never get tired of.
  • This is the kind of content we always have time for.  
  • This is the kind of content we don’t forget.
  • And this is the kind of content we want to …

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Growth Hacking Your Brand Strategy

Growth Hacking Your Brand Strategy

“Growth hacking” is a new term for many branding professionals but a long held practice among the best marketers and product managers in Silicon Valley. With traditional media fading and the onslaught of mass customization and niching on the web, marketing as we’ve known it for the past 100 …

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The future of multi-channel networks

The future of multi-channel networks

It’s easy to be optimistic about the future of multi-channel networks, considering the buzz around the online video industry. With respect to advertising, technology innovation, and roles that MCNs play in the market, it’s hard not to notice the near limitless capabilities of the space. The industry has been …

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A Simple and Indispensable Template for Content Marketing Distribution

A Simple and Indispensable Template for Content Marketing Distribution

“Under the right circumstances, many professionals are capable of preparing great content for blogs, books, and online sign-up incentives. But only a few can consistently produce quality marketing content on a daily basis. Those who do, usually have a system or process in place to help them meet …

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30 Content Marketing Commandments to Live By

30 Content Marketing Commandments to Live By

At the end of last year, I published 30 content marketing truths that I have taped above my desk. This list is something that I am grateful for as it is a constant reminder to stay focused. In the spirit of Thanksgiving in the US, I wanted …

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CMO Report: The Era Of Digital Transformation

CMO Report: The Era Of Digital Transformation

The era of digital transformation is upon us and is likely to accelerate in the coming year, but many companies will struggle to leverage this revolution. It’s not because they don’t have the budget, but rather because their leaders are unsure about what specific steps need to …

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42 Ways to Connect with Customers [free eBook]

Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook]

After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible.

What is the Content Marketing …

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