Audio & Video Monetization
IP Protection & Reporting
By: David Cohen
Facebook detailed more advertising options Thursday for its in-stream video ads, Instagram Reels and Facebook Stories.
The social network cited a study by Ipsos last November, which found that Instagram and Facebook were the most popular platforms among video viewers for connecting with brands.
Facebook kicked off a global test Thursday of in-stream video topics, which enable …
By: Jake Coyle
Steven Spielberg, a filmmaker synonymous with big-screen enchantment, has set a new deal with Netflix in which his production company, Amblin Partners, will make multiple feature films per year for the streaming giant.
The partnership — one long courted by Netflix’s chief content officer Ted Sarandos — is a major get for the …
By: The YouTube Team
Today, we’re introducing a new feature that gives you access to YouTube TV from within the YouTube app, making it easier to enjoy all the content you love. Existing members can easily access YouTube TV by clicking on “Go to YouTube TV” in the main YouTube app. This update will be available …
By: The YouTube Team
At YouTube, we believe that Black stories and voices matter. During Black History Month, we will celebrate Black stories, voices and culture that have contributed to creativity and innovation on YouTube and throughout the world. We’ve got a host of exciting activities planned and are starting off the month by …
By: Elizabeth Culliford
Facebook Inc is starting to warn some users they might have seen “extremist content” on the social media site, the company said on Thursday.
Screenshots shared on Twitter showed a notice asking “Are you concerned that someone you know is becoming an extremist?” and another that alerted users “you may have been exposed …
By: Amy Bishop
Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely to purchase from brands whose apps allow them to transact quickly.
In order to help app advertisers reach more prospective users, Google has created …
By: Tech Desk
Amazon has launched a new video streaming service, called miniTV. The service offers users “professionally” created and curated content across web series, comedy shows, tech news, food, beauty, fashion and more. It is free of cost, but users will witness ads. It is available within the Amazon shopping app.
“With the …
By: David Cohen
Google and its YouTube video site released several new tools for small businesses to connect with customers via their platforms and detailed the first-ever Small Biz Day, set for June 24…read more.
Contact Aux Mode for more information on Digital Rights Management and Reporting. To subscribe to our network click …
By: Ryan Browne
The world’s biggest tech companies are facing a corporate tax avoidance crackdown after the Group of Seven most developed economies agreed to a historic deal.
The G-7 on Saturday backed a U.S. proposal that calls for corporations around the world to pay a minimum 15% tax on profits. The reforms, if finalized, …
By: Catie Keck
Many major streamers support advertising in some form or another — think Hulu, HBO Max, or Sling TV as just a few examples — but Disney’s chief says the company’s marquee service won’t be adding ads to its service anytime soon.
Speaking at the Credit Suisse 23rd Annual Communications Conference on …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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