Will Apple Be the Next Tech Giant to Buy a Studio?

By: Georg Szalai

Amid a wave of M&A fever, will Amazon’s $8.45 billion takeover of MGM prompt its Silicon Valley rival Apple to refresh its shopping list to include a Hollywood studio?

The iPhone maker already has a giant footprint in entertainment through its services division — which includes Apple TV+, Apple Music, the App Store, iCloud and more. Its revenue topped $16.9 billion in the first quarter, up from $13.3 billion in the year-ago period, and the tech giant boasts 660 million paid subscribers in total…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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