Facebook Launches New Dynamic Ads for Video Streaming Platforms

By: Andrew Hutchinson

Today, The Social Network has added new ‘Dynamic Ads for Streaming’, which is designed to help video streaming brands showcase relevant titles to people on Facebook, in order to entice new sign-ups based on their interests.

As explained by Facebook:

“With Dynamic Ads for Streaming, when people see an ad for your …

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Why Judge Judy is taking her gavel from broadcast TV to streaming


By: John Jurgensen

The last case she taped for “Judge Judy” didn’t deviate in style from the roughly 12,750 cases before it. Wearing a black robe, lace collar and expression of intense focus, Judy Sheindlin heard a typical dispute—contractor suing for payment, client claiming shoddy work—which she dispatched with signature jabs like “That’s baloney” and …

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How YouTube Theater’s Opening Is Inspiring A New Creator Economy

YouTube Display

By: Andrea Zarczynski

YouTube is making bold moves as the entertainment industry resumes live music and events. This week the company announced a first naming rights agreement with Hollywood Park sports and entertainment venue that will name the 300-acre, 6,000-seat destination YouTube Theater. 

The extensive, multi-year partnership is the first of its kind for YouTube, …

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How Amazon Is Attracting Bigger Audiences With Premium Sports, IMDb TV’s Free Content

By: Antonio Ferme

At Variety‘s Virtual TV Fest panel presented by Amazon Advertising, Marie Donoghue, VP of global sports video at Amazon, as well as Ryan Pirozzi and Lauren Anderson — IMDb TV’s co-heads of content and programming — spoke with Variety NY digital editor Todd Spangler.

The execs discussed the lineup of original series and live …

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YouTube bans masthead ads for politics, alcohol and bets

By: Elizabeth Culliford

Alphabet Inc’s (GOOGL.O) YouTube will no longer allow political or election ads in its coveted masthead spot at the top of the site’s homepage nor ads for alcohol, gambling and prescription drugs, it said on Monday.

In an email to advertisers, seen by Reuters, YouTube said the change built on its move last …

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New Nielsen Measurement Shows Streaming Usage Outrunning Broadcast TV In May

Streaming Platforms

By: Jill Goldsmith and Dade Hayes

A new monthly Nielsen measurement called The Gauge shows just how much the pandemic has catalyzed streaming among a broad ranger of consumers with May usage across all television homes climbing to 26% of time spent on TV — outpacing broadcast, with an audience share of 25%.

The streaming video data included SVOD and AVOD. …

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YouTube is banning alcohol, gambling, and politics from its ‘most prominent’ ad slot


By: Mitchell Clark

YouTube will no longer be accepting ads relating to alcohol, gambling, politics, or “prescription drug terms” for its masthead ad slot, which appears at the top of the website and app, Axios first reported. Google told The Verge the limitations on what kind of ads can appear in this slot will help “lead to a better …

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Facebook AI cuts by more than half the error rate of unsupervised speech recognition

By: Tiernan Ray

Speech recognition, meaning, programs that are able to detect spoken phonemes, is a fairly well established discipline in computer science that has been greatly advanced in the past twenty years by artificial intelligence. 

The field has depended heavily on libraries of samples of speakers with each phoneme explicitly indicated, or “labeled.” …

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How do I grow myYouTube channel?

The key is to make videos that capture people’s attention and keep them coming back for more.

How do I make money on my YouTube Channel? It’s all about your audience reach, watch time and views.

How does the YouTube algorithm work? It’s designed to find videos that match viewers’ individual interests.

How …

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Will Apple Be the Next Tech Giant to Buy a Studio?

Apple Tim Cook

By: Georg Szalai

Amid a wave of M&A fever, will Amazon’s $8.45 billion takeover of MGM prompt its Silicon Valley rival Apple to refresh its shopping list to include a Hollywood studio?

The iPhone maker already has a giant footprint in entertainment through its services division — which includes Apple TV+, Apple Music, the App Store, iCloud and more. …

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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Estimated daily earnings

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Estimated monthly earnings

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