Audio & Video Monetization
IP Protection & Reporting
By: Sarah Perez
Struum, the new streaming service from former Disney and Discovery execs, is today officially launching to the public. Unlike traditional on-demand streamers, such as Netflix, the Struum model is more akin to a “ClassPass for streaming,” as its plan is to aggregate content from smaller video services then provide access under …
By: Neal Mohan
Ever wonder what went into the development of YouTube’s mobile tool for shooting short videos? Or what it takes to support millions of people watching a concert live in HDR? That’s what I hope to do with this new blog series—explore how we transform innovative ideas into cutting-edge reality for viewers …
By: Andrew Hutchinson
YouTube has shared some insight into coming updates for its Creator Studio management platform, including improved processes for uploading videos via the mobile app, and an expansion of its pre-publish checking capacity to help creators avoid potential penalties.
First off, YouTube is looking to improve its upload default settings, which will see defaults added to the …
By: Kim Lyons
Amazon has launched an ad-supported, free video streaming service called MiniTV within the Amazon India app, TechCrunch reports. It’s a different offering than its separate Amazon Prime Video service, as MiniTV is contained within Amazon’s traditional shopping app, rather than its own standalone app.
Only available to users in India, MiniTV’s …
By: Stuart Thompson
Vice Media Group has launched its first FAST (Free Ad-supported Streaming TV) channel on the Roku platform.
The channel, which premieres today on The Roku Channel, the home of free and premium TV on the Roku platform, will feature premium series and documentaries covering culture, entertainment, food, tech, sports and news …
By: Barney Cotton
Data presented by Finbold indicates that YouTube’s advertising revenue for Q1 2021 stands at $6.01bn, representing a percentage difference of 17.4% to Netflix’s $7.16bn.
YouTube’s ad revenues for Q4 2020 stood at $6.88bn, slightly surpassing Netflix’s $6.64bn revenue for the quarter. The revenue was YouTube’s highest.
Between Q1 2019 and Q1 …
By: Andrew Hutchinson
Facebook has announced a range of new monetization options for creators, with a focus on short video clips – which could put more pressure on TikTok, which is still working on its own revenue-share programs.
First off, on short-form video – Facebook has announced that creators will now be able to earn money from videos …
By: Andrew Hutchinson
Facebook is taking the next step in its evolving eCommerce push with the introduction of a new “Live Shopping Fridays” series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream.
Among the brands …
By: JJ Broson
Back in November of last year, YouTube added a unique addition to its US terms of service. The update installed a directive stating that, from now on, all videos that meet YouTube’s Advertiser-Friendly Guidelines would display ads, even videos outside of the YouTube Partner Program. However, creators outside of the Program won’t …
By: Rachel Gilmore
Recent government changes to the bill meant to modernize the Canadian broadcasting act could expand regulation to everything individual Canadians put on Facebook, Instagram or YouTube.
The bill, in its current state, would turn the YouTube video of a kid’s soccer game, or the Instagram reel you posted of your brunch, into a …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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