Sep 22

How to Execute Your Video Content Strategy in 8 Steps

How to Execute Your Video Content Strategy in 8 Steps

In my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy.

In this second post, we focus on executing your video content strategy, maximizing impact, …

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Sep 15

How to Create Video Content that Actually Works

How to Create Video Content that Actually Works

Video is taking over the world, with more than 4 billion hours of video viewed each month. In fact, YouTube is now the second most used search engine, right behind Google (market domination much?).

Unfortunately, integrating video into your marketing campaign isn’t as easy as …

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Sep 08

Harness Social Selling To Boost Sales

Harness Social Selling To Boost Sales

‘Quick hit’ cold calling must be one of the great banes of our times; intrusive for the recipient and no doubt soul-destroying for the caller who is often left to dodge the bullets of abuse or indifference all in the pursuit of a lead.

With a radical rethink long …

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Sep 01

The NBA is no longer using Second Life

The NBA is On YouTube, Vine, Snapchat, and Even Yo, But No More Second Life.

As you might expect, the National Basketball Association is blowing it out this weekend for its All-Star festivities in New York. And the increasingly global league has a constant need to reach new fans–and sometimes, that means trying nearly …

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Aug 25

The Power Of Words for your Brand

The Power Of Words for your Brand

19 Million Hits On YouTube (and growing)…

What do you do when the world shows up on your doorstep? When your video goes viral you have the potential to broadcast your message to millions of people you’ve never met. Your unique brand becomes an overnight celebrity and suddenly …

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Aug 18

Bell Gets Into the MCN Game with MUCH Digital Studios

Bell Gets Into the MCN Game with MUCH Digital Studios

Calling it the “next natural step” in the evolution of its youth-oriented service Much, Bell Media is creating a new multi-channel network (MCN) called Much Digital Studios.

In development for the past year, Much Digital Studios will employ Canadian and international YouTube creators spanning multiple …

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Aug 11

17 Essential Content Marketing Templates and Checklists

17 Essential Content Marketing Templates and Checklists

By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. 

To that end, …

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Aug 04

Are Instagram ads paying off?

Are Instagram ads paying off?

Facebook Canada rolled out its ad program for Instagram seven months ago with a hand-picked cohort of five initial advertisers.

Since then, Canadian marketers have used the platform for everything from music sponsorships to sports marketing campaigns. One organization even turned Instagram into a ‘choose your own adventure’ film.

The …

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Jul 28

Multi-Channel Network Mania: The Questions That Come Next

Multi-Channel Network Mania: The Questions That Come Next

After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean began to flood in. Disney’s $500 million acquisition of Maker Studios is the latest (and biggest) deal bringing together the new-school world of multi-channel networks (MCNs) …

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Jul 21

Can Media Firms Become Digital Video Mavens?

Can Media Firms Become Digital Video Mavens?

Each month, YouTube draws 1 billion unique visitors who watch a combined total of more than 6 billion hours of video. Attracted by this massive user base, which is equal to 40 percent of the worldwide online population, a new breed of company—the multichannel network (MCN)—has emerged …

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