Feb 17

Video Content Marketing: 4 Elements of An Effective Strategy

Video Content Marketing: 4 Elements of An Effective Strategy

Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so through other types of content marketing. 

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Feb 10

It’s Time To Stop Counting Followers And Likes

It’s Time To Stop Counting Followers And Likes

Today’s marketer knows that having a social media strategy is important. More and more, customers are looking to Facebook and Twitter when making their purchasing decisions. But knowing exactly how much of an impact your efforts are having on social has always been tricky.

Because there is …

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Feb 03

5 Content Strategies for Boring Brands

5 Content Strategies for Boring Brands

The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not.

So, how should you get people to take interest in a boring brand?

The key is in …

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Jan 27

How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand

How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand

Before reality television and social media, fame was difficult to achieve and usually came in a 15-minute increment. With online distribution platforms, becoming famous is not only easier to do, but it can be the perfect avenue to increasing brand awareness and …

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Jan 20

The Rise Of The Personal Brand

The Rise Of The Personal Brandd

The start of the personal brand movement is often attributed to the article written in 1997 by Tom Peters for the Fast Company Magazine entitled “The Brand Called You”. However, personal branding is not a new concept and has been around for many years before Tom Peters’ famous …

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Jan 13

How Do We Measure The Value Our Marketing Creates?

How In The World Do We Measure The Value Our Marketing Creates?

ROI – return on investment – is the holy grail of marketing.  Year after year, we talk about it — in boardrooms, at events, on social media, virtually everywhere.  While it’s not hard to figure out why ROI is so important, it …

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Jan 06

Marketing Foresight: Adapting To Consumers Evolving Needs

Marketing Foresight: Adapting To Consumers Evolving Needs

We all know the 4 P’s of Marketing (Product, Place, Price, Promotion), which continue to play a significant role in driving corporate marketing and product management practices. As a brand marketer, you know that a marketing strategy lives and dies through how effectively your company navigates and harnesses …

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Dec 30

11 Things To Know About Content Marketing to Crush This Field

11 Things To Know About Content Marketing to Crush This Field

“You can’t become successful just by going to college or by following any formula.” –Peter Thiel

PayPal co-founder Peter Thiel is known for throwing cold water on the higher education system – even sponsoring a fellowship that pays young people not to …

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Dec 23

17 Questions On How To Build A Content Marketing Strategy [Q&A]

17 Questions On How To Build A Content Marketing Strategy [Q&A]

We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. So we are doing everything we can to help marketers just like you to navigate the change.

We know that the …

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Dec 16

Creating Engaging Content: 3 Calls to Action that Get Conversions

Creating Engaging Content: 3 Calls to Action that Get Conversions

You aren’t writing your content for your health — you’re doing it for the health of your brand or business. Obviously, then, if you invest your time and energy into creating engaging content, it’s no surprise that you should expect to see results in …

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