1750+ Channels
1.5+ Billion Monthly Views
Apr 13
7 Tips For Super Strategic Video Content
You’ve heard it before: attention spans are getting shorter and video content is the easiest way for people to digest information.
However, with more than 3 billion videos viewed each day on YouTube, making your brand’s video content stand out is even more of a …
Apr 10
How A Strategy Can Help You Create Video Content Worth Watching
“Video today is like desktop publishing was 15 years ago — everyone thinks they can do it,” a colleague said recently. And the fact is, anyone can create a video. A video worth watching? That’s a whole ‘nother story.
I recently wrote …
Apr 06
How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide
Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.
Here are a few relevant findings from respected industry reports and …
Mar 23
So What Is Content Marketing?
Useful content should be at the core of your marketing.
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care …
Mar 16
The Content Marketing Road Map – How to Build Your Own Content Marketing Plan
I have a secret to share with marketers who are struggling to build their content marketing plan. My secret starts with the realization that many of the marketing activities brands produce today are highly ineffective.
Direct mail? Thrown away. Cold …
Mar 09
3 Tips for Increasing Your Content Productivity
Productivity is a universal challenge in content marketing, where success often depends on consistent performance, not isolated genius.
Under the right circumstances, many professionals are capable of preparing great content for blogs, books, and online sign-up incentives. But only a few can consistently produce quality marketing …
Mar 02
21 Types of Content We Crave
You need to understand:
Feb 23
Growth Hacking Your Brand Strategy
“Growth hacking” is a new term for many branding professionals but a long held practice among the best marketers and product managers in Silicon Valley. With traditional media fading and the onslaught of mass customization and niching on the web, marketing as we’ve known it for the past 100 …
Feb 09
The future of multi-channel networks
It’s easy to be optimistic about the future of multi-channel networks, considering the buzz around the online video industry. With respect to advertising, technology innovation, and roles that MCNs play in the market, it’s hard not to notice the near limitless capabilities of the space. The industry has been …
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