May 26

Microsoft Wants To Power Self-driving Cars, Not Build One

Microsoft isn’t interested in building its own self-driving car. Speaking at the Converge conference in Hong Kong this week, Microsoft’s Peggy Johnson revealed that the company will continue to build software for cars rather than create vehicles. “We won’t be building our own autonomous vehicle but we would like to enable autonomous vehicles and assisted …

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May 19

YouTube: A Well-Rounded Marketing Plan

YouTube: A Well-Rounded Marketing Plan

Let us remind you how important it is to have a well-rounded marketing plan for your business. It is important to remember that this includes a YouTube video marketing strategy in collaboration with all other strategies. Remember, you want to integrate your ideas towards the same common goal. However, as …

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May 12

The Risks of NOT Engaging in Social Media

The Risks of NOT Engaging in Social Media Adam Rumanek

 

Social media is not just for connect with friends, it’s now a place for any business to expand their client base and advertise their work for free. Social media not only impacts your marketing strategy but also customer service, sales and all other areas …

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May 05

5 Tips to Grow Your Content Marketing Career

5 Tips to Grow Your Content Marketing Career

You want to take your content marketing career to the next level? Get in line.

With the boom in content marketing, the competition in the job market is heating up.

Just take a quick look at Google Trends, where the keyword search for content …

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Apr 28

Sailing the Seas of Social Media…

Sailing the Seas of Social Media…

There are two ways of doing marketing, the traditional way and the social way. The traditional way can be compared to launching a rocket ship where social media marketing is more comparable to negotiating the wind in with a sailboat.

In traditional marketing you plan and estimate and in …

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Apr 21

How Does a Service Based Company Create Content

How Does a Service Based Company Create Content By: Michael Johnston

 

Service based companies and product based companies are very similar but are portrayed differently through social media. For the most part, both service or product based company websites would have a page for frequently asked questions (FAQ). Service based companies are more likely …

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Apr 14

Uber Turns to Saudi Arabia for $3.5 Billion Cash Infusion

Travis Kalanick, chief executive of Uber, views the Middle East as an increasingly important overseas market.CreditIoulex

SAN FRANCISCO — In its quest to build a global empire, Uber has turned to the Middle East for its biggest infusion of cash from a single investor.

Uber said …

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Apr 07

Why Windows 10 Upgrades Go Wrong, and How to Avoid It

Credit Minh Uong/The New York Times M. J. RUMMINGER, a freelance writer in Chicago, recently clicked a button to upgrade her laptop to the latest version of Microsoft’s Windows operating system. The upgrade took all day to download — and then nothing happened, not even a message about a failure.

Ms. Rumminger feared that …

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Mar 31

5 Key Media Trends

5 Key Media Trends

Until recently, there was a clear recipe for success in media and entertainment: multiple revenue streams, scarce distribution outlets, and distinct exploitation windows. To thrive in today’s (and tomorrow’s) environment, however, companies need to drive both innovation and efficiency, embracing new approaches to content development, distribution, operations, technology, and monetization. …

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Mar 24

Embracing The DIY Economy: How To Win Big By Thinking Small

Embracing The DIY Economy: How To Win Big By Thinking Small

Today’s businesses will find fierce competition from hobby rooms in suburban dwellings across the globe. The competitive advantage in the future will go not to companies that provide the best products, but to those that provide the best experiences.

Think back to your …

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