Digital Rights Management
IP Protection & Reporting
By: Manish Singh
Amazon has long maintained that its video streaming service, Prime Video, helps drive more sales on the shopping app. Now the e-commerce giant is testing what happens when it brings a video streaming service directly to the shopping app.
The e-commerce giant, which launched an ad-supported streaming service (IMDb TV) in …
By: Peter Kafka
Facebook CEO Mark Zuckerberg has announced a suite of audio products, including a Clubhouse competitor and a push into podcasting, that his company intends to roll out over the next few weeks and months. You can read about all of those below; not included in that list was a plan …
By: Kim Lyons
Facebook is continuing its campaign against Apple’s iOS 14 privacy updates, adding a notice within its iOS app telling users the information it collects from other apps and websites can “help keep Facebook free of charge.” A similar message was seen on Instagram’s iOS app (Facebook is Instagram’s parent company).
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By: Jennifer Elias
Google’s YouTube is already the world’s largest online video platform. If continues growing the way it has the last several quarters, it could also match Netflix in revenues by year’s end.
In its first-quarter earnings report Tuesday, Google parent company Alphabet said YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from …
By: Bob Arnold and Anton Miller
In a world in which most Americans are exposed to up to 10,000 ads each day, it’s clear that one ad impression isn’t going to cut through the noise. Yet brands also have to be wary of overexposure. When people see the same ad over and over, it can …
By: Barbara Macdonald
Over the past year, we’ve seen fans and creators increasingly turn to Paid Digital Goods on YouTube to connect with each other.
At YouTube, we believe creators and artists should be able to transform their passion into a business. We first kicked off these efforts over thirteen years ago with the …
By: Andrew Hutchinson
YouTube is testing a new comment display option, which will show viewer comments at specific, timed points within the playback, which could provide more context on their intention and meaning, while also highlighting where the best conversation is happening around each clip.
As you can see in this example, shared by Android Police, the …
By: Sheila Dang
Facebook Inc. on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany and Australia, as the social media giant aims to make money from its short-form video feature.
The company is seeking to capitalize on its popularity in India, a fast-growing social media …
By: Max Fagandini
YouTube and Twitch have been vying for supremacy in the streaming sphere for the better part of a decade now, and the battle still rages on. Many streamers are huge fans of Twitch’s feature-rich interface, despite the service’s myriad other issues, but the team at YouTube seems determined to make their mark …
By: Ryan Browne
The European Union’s top court on Tuesday ruled that Google’s YouTube and other online platforms should not be held liable for copyright-infringing uploads in certain situations.
As things stand, online platforms “do not, in principle, themselves make a communication to the public of copyright-protected content illegally posted online by users of those platforms,” …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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$0.00 - $0.00
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