Mar 24

Embracing The DIY Economy: How To Win Big By Thinking Small

Embracing The DIY Economy: How To Win Big By Thinking Small

Today’s businesses will find fierce competition from hobby rooms in suburban dwellings across the globe. The competitive advantage in the future will go not to companies that provide the best products, but to those that provide the best experiences.

Think back to your …

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Mar 17

7 Steps to Creating Your Content Marketing Channel Plan

7 Steps to Creating Your Content Marketing Channel Plan

Once you create content, you need to decide how you are going to distribute it. To figure this out, you need to consider the context in which your audience will view the content and then use that to alter the content accordingly. In short, you need …

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Mar 10

How to Run a Content Marketing Campaign on a Budget: 5 Free Tools

How to Run a Content Marketing Campaign on a Budget: 5 Free Tools

Picture the scene – you’re an innovative marketer working for a company that is stuck in the past.

They have a website but they’ve never really paid much attention to SEO and they’re certainly not going to give you any …

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Mar 07

How to Take Advantage of the the Age of Consumers

How to Take Advantage of the the Age of Consumers

 

We are in the age of consumers and this will only intensify in the coming years. Consumers have a say, demand a response, have the ability to compare services and products in a single search, and can make or break a brand.

But consumers …

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Feb 27

How to Transition from Vine to YouTube

How to Transition from Vine to YouTube By: Ryan Prussky

In February 2005, the most popular website of all time, YouTube was created. The creators, Chad Hurley, Steve Chen, and Jawed Karim,  designed the site to let people share videos with the rest of the world. Ever since its introduction, YouTube has continued to grow …

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Feb 24

How to use Social Media in Your Business

How to Use Social Media in Your Business

 

Social media is not just for connecting with friends, it’s now a place for businesses to advertise, expand their target market reach, and engage with customers. Social media not only impacts your marketing strategy but also customer service, sales, and all other areas of your business …

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Feb 17

Video Content Marketing: 4 Elements of An Effective Strategy

Video Content Marketing: 4 Elements of An Effective Strategy

Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so through other types of content marketing. 

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Feb 10

It’s Time To Stop Counting Followers And Likes

It’s Time To Stop Counting Followers And Likes

Today’s marketer knows that having a social media strategy is important. More and more, customers are looking to Facebook and Twitter when making their purchasing decisions. But knowing exactly how much of an impact your efforts are having on social has always been tricky.

Because there is …

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Feb 03

5 Content Strategies for Boring Brands

5 Content Strategies for Boring Brands

The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not.

So, how should you get people to take interest in a boring brand?

The key is in …

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Jan 27

How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand

How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand

Before reality television and social media, fame was difficult to achieve and usually came in a 15-minute increment. With online distribution platforms, becoming famous is not only easier to do, but it can be the perfect avenue to increasing brand awareness and …

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