Tubi to Expand Spanish and Bollywood Content, While U.K. Launch Up Next


By: Naman Ramachandran

Ad-supported streaming service Tubi is set to expand its Spanish language content when it launches in the fall, chief content officer Adam Lewinson revealed while delivering a keynote at the Cannes Virtual Market on Wednesday.

The service is also gearing for an imminent U.K. launch and is looking at significantly increasing its Bollywood content portfolio …

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Sports fans globally turning to streaming

By: Stuart Thompson

According to the report, online paid streaming services for sports have now surpassed broadcast, with over three in five sports viewers paying for a streaming service compared with under half who view through pay broadcast TV services.

The number of sports viewers globally who don’t pay for any type of service …

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YouTube Launches Audio Ads and Ad-Targetable Music Lineups, Taking Aim at Spotify

Youtube Music

By: Todd Spangler

YouTube claims to be the world’s biggest jukebox — and now it wants to wring more ad dollars from the platform’s music fans.

The video giant is launching 15-second audio ads, the first format designed to reach YouTube users who listen to music or podcasts ambiently (i.e., in the background). YouTube also …

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YouTube removes Bolsonaro videos for Covid misinformation

YouTube Facebook

By: BBC News

YouTube says it has removed videos posted by Brazilian President Jair Bolsonaro, because they spread misinformation about coronavirus.

The tech giant said its decision was not based on ideology or politics, but on its content policies. Since the start of the pandemic, the president has spoken out against lockdowns, masks and vaccinations. …

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Apple launches an affiliate program for paid podcast subscriptions

Apple Podcast App

By: Sarah Perez

Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscriber base: affiliate marketing. The company’s “Apple Services Performance Partner Program,” which already exists to help market other Apple services like …

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Struum Selects Evergent to Provide Customer Lifecycle Management and Monetization Tools for its Next Generation Streaming Service

By: Yahoo! Finance

Struum, recently launched with backing from former Disney CEO Michael Eisner through his Tornante Company, aims to streamline the video streaming experience by providing viewers with one central destination and a single monthly subscription to access the industry’s most diverse array of programming. The platform’s first-of-its-kind credit-based subscription model allows users …

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YouTube Investing Heavily In CTV, Short-Form Video And ECommerce

Neal Mohan

By: Tony Rifilato

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry.

Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours …

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YouTube Avoids Facebook-Level Criticism From Biden

YouTube Mobile

By: Mark Bergen

Hi, it’s Mark Bergen. Erin Elizabeth was kicked off Facebook. Elizabeth, owner of an alternative health blog, is one of the “disinformation dozen” named in a recent high-profile report on social media’s anti-vaccination problem. Soon after that report, she was purged from Facebook and Instagram, losing access to millions of followers…read more.

Contact Aux …

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YouTube Rolls Out Clips to 10x More Channels

Cut Movie

By: Matt Southern

YouTube is rolling out Clips to ten times more creators, a feature which allows users to grab short, shareable snippets from full length videos.

Unlike YouTube Shorts, a feature that the company has been pushing hard lately, Clips is not a new way to create videos. Clips is a new way to …

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YouTube, advertisers to gain but content creators fret over video-streaming giant’s new terms

By: Maryam Faroouqui

YouTube’s decision to monetise any content uploaded by anybody, without sharing revenue from June 1 will boost its finances and help advertisers but the change is not going down well with many in the digital space including content creators.

YouTube can now show an ad banner on any uploaded video on …

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YouTube Revenue Calculator

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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