Jan 19

CMO Report: The Era Of Digital Transformation

CMO Report: The Era Of Digital Transformation The era of digital transformation is upon us and is likely to accelerate in the coming year, but many companies will struggle to leverage this revolution. It’s not because they don’t have the budget, but rather because their leaders are unsure about what specific steps need to be …

Continue reading

Jan 12

42 Ways to Connect with Customers [free eBook]

Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook] After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible. What is the Content Marketing Playbook? This …

Continue reading

Jan 09

Why Most Companies’ New Years Resolution Of Innovation Will Fail

Why Most Companies’ New Years Resolution Of Innovation Will Fail Chances are, the calendar rolling over brought a surge of positive energy to your office.  You can almost hear the collective exhale of your team after the holidays, reinvigorated by new budgets and new ideas.  This year, resolve to see that expectation of wildly successful …

Continue reading

Jan 05

9 Questions to Help You Prioritize Content Creation

9 Questions to Help You Prioritize Content Creation Content marketing, what it’s for, and how it works, is becoming part of the business psyche. But, as this recent blog on how to survive the disillusionment of content marketing points out, one could argue that content marketers are almost becoming a victim of their own successes. …

Continue reading

Dec 29

Real Brand Management

Real Brand Management Manage Your People To Manage Your Brand. In past articles, I have talked about giving meaning to your Brand through customer services, hiring the right people and using quality as the base. Perhaps the biggest step after this is to manage your greatest resource – your people. Remember a Brand isn’t just …

Continue reading

Dec 22

Is Your Brand A Social Standard Bearer?

Is Your Brand A Social Standard Bearer? Demonstrating Leadership Through Innovation, Creativity, and Community Building. Leaders are most often valued and respected for their knowledge, experience, passion, and vision. The most effective leaders also demonstrate a strong sense of responsibility, have a relatively high tolerance for risk, and lead by example. They tend to think …

Continue reading

Dec 22

Branding Tactics for Search

Learn Branding Tactics for Search: “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand recall than those exposed to banner ads. What’s more, searchers recall higher-ranked results far more than others. Understanding the decision points of …

Continue reading

Dec 15

Jump-Start Your Video Optimization and Promotion

Jump-Start Your Video Optimization and Promotion You don’t need to be convinced to upload videos to YouTube. You already know the value of the most powerful video-hosting platform. The real challenge lies in getting your videos viewed and ranked. For this to happen you need to do proper video optimization and promotion. This image reflects …

Continue reading

Dec 08

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity Looking to increase your content marketing productivity? To get yourself started, try using this two-step approach to creating an editorial calendar: Step 1. Use the Monthly Editorial Calendar work sheet (below) to choose 12 monthly topics, or themes, for the upcoming year. This …

Continue reading

Dec 01

Bare It All: Merging Social Media With PR

Bare It All: Merging Social Media With PR Bare it all, figuratively. Your brand doesn’t need to be Miley Cyrus (unless you sell foam fingers) but you do need to think creatively about how you are getting noticed. Technology and access to media have increased the importance of transparency and engagement in branding. It is …

Continue reading