Digital Rights Management &
Revenue Reporting
By: Ingrid Lunden
One of Google’s strong advantages in the world of online video has been the sheer size of YouTube: currently, the site has more than 2.3 billion monthly active users and over 500 hours of content uploaded every minute. Now, Google and YouTube are hoping to leverage some of that heft …
By: Sasha Stone
One of the ways to remember that discussing movies didn’t feel like being sucked into the vortex as it does on a hive-mind based site like Twitter where your opinions are judged and tribal warfare is the name of the game. YouTube, which has been around forever, is, for my money, …
By: Rolling Stone Culture Council
Technology at its best serves as a helpful aid to businesses, entrepreneurs and everyday people looking to improve the way they function day to day. But simply using technology won’t affect much change. Those who really succeed are those who know how to leverage technology intentionally, incorporating it into thoughtful …
You’ve spent time crafting your brand. It’s time to get a bigger piece of the audience pie. Here are a few innovative ways to broaden your reach.
It’s a rule of business: The bigger your audience pool, the more chances you get to convert them to customers. Yet widening your brand reach to include new …
The modern entertainment industry is replete with content creators of every kind. The digital space is particularly relevant at the moment, with so many individuals still socially distancing and spending a lot of time at home.
This has allowed the digital entertainment world to enter a golden age. Accelerated by the circumstances, artists everywhere are …
By: David Cohen
Tubi, the free streaming service from Fox, is bringing a touch of nostalgia to a relatively newish platform in TikTok.
TikTok creator Brittany Broski will host an hour-long live trivia and challenge event on TikTok Wednesday (June 30) at 8 p.m. ET, featuring fan favorite shows and stars from the 1990s and 2000s.
The …
By Lyor Cohen
Many of my friends in the music industry have asked why I came to work for YouTube. Even to this day – after 40 years working in music – my 90-year-old mother still asks me what I do for a living.
I came to work for YouTube because I believe in its …
By: George Carey- Simos
YouTube has announced a slate of new original programming coming later in the year, and some of the shows will be available for sponsorship. These opportunities will come as part of YouTube’s Q4 sustainability seasonal package and will only be available to companies that “have strong commitments to building a better planet for …
By: Todd Spangler
Just a few years ago, Tubi didn’t want anything to do with original content.
The subscription VOD market is “heated and very expensive,” founder/CEO Farhad Massoudi told Variety in early 2019 in explaining why Tubi had no plans to produce original content. “We want to bring our customers as much of the other 99% of the content …
By: Joe Ferullo
The end is near for television news as we know it.
That’s the clear signal coming from an important set of Nielsen company viewership data that seems like good (or at least not-so-bad) news for cable and broadcast — until you take a closer look at the numbers and trends.
The ratings research …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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