7 Tips For Super Strategic Video Content

7 Tips For Super Strategic Video Content

You’ve heard it before: attention spans are getting shorter and video content is the easiest way for people to digest information.

However, with more than 3 billion videos viewed each day on YouTube, making your brand’s video content stand out is even more of a …

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How A Strategy Can Help You Create Video Content Worth Watching

How A Strategy Can Help You Create Video Content Worth Watching

“Video today is like desktop publishing was 15 years ago — everyone thinks they can do it,” a colleague said recently. And the fact is, anyone can create a video. A video worth watching? That’s a whole ‘nother story.

I recently wrote …

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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.

Here are a few relevant findings from respected industry reports and …

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History of content marketing [video]

History of Content Marketing

 

 

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What Is Content Marketing?

So What Is Content Marketing?

Useful content should be at the core of your marketing.

Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care …

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The Content Marketing Road Map – How to Build Your Own Content Marketing Plan

The Content Marketing Road Map – How to Build Your Own Content Marketing Plan

I have a secret to share with marketers who are struggling to build their content marketing plan. My secret starts with the realization that many of the marketing activities brands produce today are highly ineffective.

Direct mail? Thrown away. Cold …

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3 Tips for Increasing Your Content Productivity

3 Tips for Increasing Your Content Productivity

Productivity is a universal challenge in content marketing, where success often depends on consistent performance, not isolated genius.

Under the right circumstances, many professionals are capable of preparing great content for blogs, books, and online sign-up incentives. But only a few can consistently produce quality marketing …

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21 Types of Content We Crave

21 Types of Content We Crave

You need to understand:

  • This is the kind of content we never get tired of.
  • This is the kind of content we always have time for.  
  • This is the kind of content we don’t forget.
  • And this is the kind of content we want to …

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Growth Hacking Your Brand Strategy

Growth Hacking Your Brand Strategy

“Growth hacking” is a new term for many branding professionals but a long held practice among the best marketers and product managers in Silicon Valley. With traditional media fading and the onslaught of mass customization and niching on the web, marketing as we’ve known it for the past 100 …

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The future of multi-channel networks

The future of multi-channel networks

It’s easy to be optimistic about the future of multi-channel networks, considering the buzz around the online video industry. With respect to advertising, technology innovation, and roles that MCNs play in the market, it’s hard not to notice the near limitless capabilities of the space. The industry has been …

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