Jul 28

Multi-Channel Network Mania: The Questions That Come Next

Multi-Channel Network Mania: The Questions That Come Next

After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean began to flood in. Disney’s $500 million acquisition of Maker Studios is the latest (and biggest) deal bringing together the new-school world of multi-channel networks (MCNs) …

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Jul 21

Can Media Firms Become Digital Video Mavens?

Can Media Firms Become Digital Video Mavens?

Each month, YouTube draws 1 billion unique visitors who watch a combined total of more than 6 billion hours of video. Attracted by this massive user base, which is equal to 40 percent of the worldwide online population, a new breed of company—the multichannel network (MCN)—has emerged …

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Jul 07

The Best Branded Content of May

The Best Branded Content of May

Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.

Mary Meeker’s Internet Trends Report for KPCB represents …

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Jun 30

Elon Musk: We’ll Have People on Mars by 2025

Elon Musk: We’ll Have People on Mars by 2025 The SpaceX chief teases a “very big rocket” that would take off in 2024 and says he wants to send people every 26 months.Elon Musk’s vision of sending people to Mars is alive and well.

The CEO of both SpaceX and Tesla Motors said he plans …

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Jun 23

YouTube Video Sharing & Marketing: Part 3 of 3

YouTube Video Sharing & Marketing: Part 3 of 3

Welcome back! This blog is Part 3 of 3: YouTube Video Sharing & Marketing. In Part 2 of 2 we discussed the value of educational YouTube videos and marketing your business and/or products. Today, we will be discussing the third group of YouTube videos used to …

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Jun 16

YouTube Video Sharing & Marketing: Part 2 of 3

YouTube Video Sharing & Marketing: Part 2 of 3

Hello again, this blog is Part 2 of 3: YouTube Video Sharing & Marketing.  In Part 1 of 3 we discussed the importance of informative YouTube videos and marketing your business. Today we will discuss the importance of Educational videos on YouTube. Simply, an educational video …

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Jun 14

14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

I’ll admit it. I have a love-hate relationship with checklists (and templates, which we shared in yesterday’s post). On one hand, I thrive on process and consistency. On the other hand, I think check-the-box mentality can result in unoriginal and rote thinking.

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Jun 09

YouTube: Video Sharing & Marketing Part 1 of 3

YouTube: Video Sharing & Marketing Part 1 of 3

 

This blog is part 1 of 3 blogs sharing information about YouTube and creating videos to share and market. YouTube is the hottest new medium for small and big business online marketing. Plain and simply, this is because of the constant increase of videos and …

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Jun 02

The music industry cranks up the volume in its fight against YouTube

The never-ending battle rages on with the DMCA in the music industry’s sights

The Music Industry is at war with YouTube. If this sounds familiar, it should. The two entities have been warring for a decade over how much YouTube should be paying the music labels for hosting the music videos and songs that …

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May 26

Microsoft Wants To Power Self-driving Cars, Not Build One

Microsoft isn’t interested in building its own self-driving car. Speaking at the Converge conference in Hong Kong this week, Microsoft’s Peggy Johnson revealed that the company will continue to build software for cars rather than create vehicles. “We won’t be building our own autonomous vehicle but we would like to enable autonomous vehicles and assisted …

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