YouTube Will Monetize Videos for Non-Partners and Keep All Revenue

By: JJ Broson

Back in November of last year, YouTube added a unique addition to its US terms of service. The update installed a directive stating that, from now on, all videos that meet YouTube’s Advertiser-Friendly Guidelines would display ads, even videos outside of the YouTube Partner Program. However, creators outside of the Program won’t receive any of the profits generated, which, as one can probably imagine, caused quite a bit of controversy among the YouTube community.

Now, half a year later, YouTube has announced that it’s expanding its directive. Starting on June 1, all videos outside of the US that meet YouTube’s Advertiser-Friendly Guidelines will also display ads, and, of course, any content creators outside of YouTube’s Partner Program will not receive any of the revenue. YouTube will keep that, but will still allow any YouTuber to join its Partner Program if they meet the requirements to do so, which this change ironically makes harder…read more.

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$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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