YouTube’s Ads Generate Almost Similar Revenue as Netflix

By: Barney Cotton

Data presented by Finbold indicates that YouTube’s advertising revenue for Q1 2021 stands at $6.01bn, representing a percentage difference of 17.4% to Netflix’s $7.16bn.

YouTube’s ad revenues for Q4 2020 stood at $6.88bn, slightly surpassing Netflix’s $6.64bn revenue for the quarter. The revenue was YouTube’s highest.

Between Q1 2019 and Q1 2020, YouTube advertising returns have fluctuated, with the lowest recorded in the first quarter of 2019 at $3.03bn. Overall between the same period, the ad revenue has grown 98.34%. Elsewhere, Netflix revenue has been on an upward trajectory growing 58.4%…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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