Investing to empower the YouTube experience for the next generation of video

By: Neal Mohan

Ever wonder what went into the development of YouTube’s mobile tool for shooting short videos? Or what it takes to support millions of people watching a concert live in HDR? That’s what I hope to do with this new blog series—explore how we transform innovative ideas into cutting-edge reality for viewers and creators. Building off our earlier series on YouTube’s responsibility work, we’ll take you inside our ongoing efforts to open a new chapter for video.

Today, with video becoming an even more important part of our daily lives, the needs of viewers are evolving faster than ever. To meet these demands in the year ahead, we’re looking to redefine how the world experiences video. You can think of YouTube as a global stage for video: Like any good stage manager, our job is to create the best setting for our creators and the best viewing experience for our audience…read more.

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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