By: Andrew Hutchinson
Facebook is taking the next step in its evolving eCommerce push with the introduction of a new “Live Shopping Fridays” series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream.
Among the brands taking part will be Abercrombie & Fitch, Clinique and Sephora, each of which will offer up experts to provide real-time answers to viewer questions, as they showcase their latest offerings…read more.
Contact Aux Mode for more information on Digital Rights Management and Reporting. To subscribe to our network click here.
