By: Sarah Perez
Struum, the new streaming service from former Disney and Discovery execs, is today officially launching to the public. Unlike traditional on-demand streamers, such as Netflix, the Struum model is more akin to a “ClassPass for streaming,” as its plan is to aggregate content from smaller video services then provide access under its own subscription.
Today, the streaming landscape is dominated by larger subscription services, including Netflix, Hulu, Amazon Prime Video, Apple TV+, HBO Max, Disney+ and YouTube, which together have a 75% share of the market, according to Nielsen. But Struum believes there’s a potential for another service powered by the long tail of the more than 250 niche and specialty streamers…read more.