Audio & Video Monetization
IP Protection & Reporting
By: Mike Snider
Mobile video games will be the focus of the Netflix’s video game initiative.
These future mobile games will be included in members’ subscriptions at no additional cost, the Los Gatos, California-based streaming TV provider company said in its second quarter 2021 shareholder letter Tuesday.
“We view gaming as another new content category …
By: Brennan Carley
After Roku announced in April that it would officially add an Apple TV+ shortcut to its coveted remote buttons — a foursome that also includes Netflix, Hulu, and Disney+ — the streaming giant has officially added an image of the new remote to its homepage, signaling the button’s arrival on the …
By: Igor Bonifacic
Since 2017, all of Apple’s retail stores have offered Today At Apple sessions, free workshops where you can learn, among other things, how to get the most out of the company’s devices and software. In 2020, necessitated by the pandemic, Apple started offering those tutorials online, hosting the sessions over Cisco Webex.
…
By: The Associated Press
Netflix reported its worst slowdown in subscriber growth in eight years as people emerge from their pandemic cocoons. So it’s adding a new attraction to its marquee: Video games.
The confirmation of the long-anticipated expansion came in conjunction with the release of Netflix’s latest earnings report. That financial breakdown showed …
By: Connor Smith
Roku stock got a bit of a boost amid speculation that is could be a potential acquisition target for Comcast. While Wall Street doesn’t think much of that news, an analyst at Macquarie thinks Roku is still undervalued.
Macquarie analyst Tim Nollen raised his price target on Roku stock (ticker: ROKU) to $485 from $400 in …
By: David Cohen
YouTube’s CMO x Creator Conversations video series— which features one-on-one conversations between chief marketing officers or top marketing executives and creators on the Google-owned video site—is back for a second season.
YouTube ads marketing brand marketing manager Margot Weiss said in a blog post Wednesday, “In a year when the marketing playbook had …
By: Hugh McIntyre
BTS always perform well on YouTube, whether they have something new to share or not. Fans of the South Korean septet are constantly watching (and rewatching and rewatching again) their favorite videos from the band, tuning in to live performances, catching old clips from TV shows and concerts and indulging in the …
By: Peter Kafka
Facebook has nearly 2.9 billion users, so lots of people use Facebook to reach that giant audience. But Facebook wants even more people posting more stuff on its platforms, so it’s going to pay out $1 billion by the end of 2022 to encourage creators — people who make internet content for fun and …
By: Ben Munson
Fox acquired Tubi for $440 million just over one year ago and the focus on improved monetization will help push the FAST past $1 billion in ad sales.
According to a research note from MoffettNathanson, Tubi brought in approximately $150 million in advertising revenue in 2020. The analyst firm predicts that figure …
By: Alex Markov
User privacy has moved to the forefront of the digital advertising conversation over recent months. The most significant developments recently are Apple’s iOS14 app tracking transparency and Google Chrome’s intent to shift away from 3rd party cookies.
More than two-thirds of marketers plan to use influencer marketing in 2021 due to these …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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$0.00 - $0.00
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