Tubi will tally up $1B in ad sales for Fox by 2023: analyst

By: Ben Munson

Fox acquired Tubi for $440 million just over one year ago and the focus on improved monetization will help push the FAST past $1 billion in ad sales.

According to a research note from MoffettNathanson, Tubi brought in approximately $150 million in advertising revenue in 2020. The analyst firm predicts that figure will grow to $380 million in 2021, $650 million in 2022 and $1 billion in 2023.

That rate of advertising revenue growth puts it about a year behind Pluto TV, one of Tubi’s chief rivals in the free ad-supported streaming TV space. According to eMarketer, Pluto TV, which is owned by ViacomCBS, is on track to surpass $1 billion in U.S. advertising revenue by 2022…read more.

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