By: Alex Markov
User privacy has moved to the forefront of the digital advertising conversation over recent months. The most significant developments recently are Apple’s iOS14 app tracking transparency and Google Chrome’s intent to shift away from 3rd party cookies.
More than two-thirds of marketers plan to use influencer marketing in 2021 due to these privacy changes. Brands are in an arms race mobilising their performance marketing with influencers and affiliates, and affirming their marketing platforms are powered by first party data…read more.