Apple and Google Privacy Updates: the Impact on Influencer and Affiliate Marketing

By: Alex Markov

User privacy has moved to the forefront of the digital advertising conversation over recent months. The most significant developments recently are Apple’s iOS14 app tracking transparency and Google Chrome’s intent to shift away from 3rd party cookies.

More than two-thirds of marketers plan to use influencer marketing in 2021 due to these privacy changes. Brands are in an arms race mobilising their performance marketing with influencers and affiliates, and affirming their marketing platforms are powered by first party data…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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