Roku Stock Can Keep Climbing, This Analyst Says. It’s Not Because of Comcast Rumors.

By: Connor Smith

Roku stock got a bit of a boost amid speculation that is could be a potential acquisition target for Comcast. While Wall Street doesn’t think much of that news, an analyst at Macquarie thinks Roku is still undervalued.

Macquarie analyst Tim Nollen raised his price target on Roku stock (ticker: ROKU) to $485 from $400 in a note on Thursday. That implies 13% upside from Thursday’s close. Roku stock has rallied 49% from its levels ahead of earnings on May 6, when shares of pandemic favorites like Roku were selling off…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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