By: David Cohen
YouTube’s CMO x Creator Conversations video series— which features one-on-one conversations between chief marketing officers or top marketing executives and creators on the Google-owned video site—is back for a second season.
YouTube ads marketing brand marketing manager Margot Weiss said in a blog post Wednesday, “In a year when the marketing playbook had to be thrown out the window due to Covid-19, leading advertisers need to find unique and innovative ways to connect with new consumers and address their evolving needs. We gave top CMOs from General Motors, Nestlé and Peloton the opportunity to pair up (digitally, of course) with popular creators on YouTube. They learned their secrets for how to build and keep an engaged audience of millions of viewers”…read more.