YouTube Brings Back Video Series CMO x Creator Conversations

By: David Cohen

YouTube’s CMO x Creator Conversations video series— which features one-on-one conversations between chief marketing officers or top marketing executives and creators on the Google-owned video site—is back for a second season.

YouTube ads marketing brand marketing manager Margot Weiss said in a blog post Wednesday, “In a year when the marketing playbook had to be thrown out the window due to Covid-19, leading advertisers need to find unique and innovative ways to connect with new consumers and address their evolving needs. We gave top CMOs from General Motors, Nestlé and Peloton the opportunity to pair up (digitally, of course) with popular creators on YouTube. They learned their secrets for how to build and keep an engaged audience of millions of viewers”…read more.

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YouTube Revenue Calculator

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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