Facebook wants creators, but YouTube is paying creators much, much more

By: Peter Kafka

Facebook has nearly 2.9 billion users, so lots of people use Facebook to reach that giant audience. But Facebook wants even more people posting more stuff on its platforms, so it’s going to pay out $1 billion by the end of 2022 to encourage creators — people who make internet content for fun and profit but generally aren’t running full-fledged media companies — to make stuff for Facebook and Instagram. The impetus here is clear: Facebook wants more engaging stuff on its apps, and it’s also trying to compete with the likes of TikTok, Snapchat, and YouTube…read more.

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$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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Estimated daily earnings

$0.00 - $0.00

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Estimated yearly projection

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