Struum Selects Evergent to Provide Customer Lifecycle Management and Monetization Tools for its Next Generation Streaming Service

By: Yahoo! Finance

Struum, recently launched with backing from former Disney CEO Michael Eisner through his Tornante Company, aims to streamline the video streaming experience by providing viewers with one central destination and a single monthly subscription to access the industry’s most diverse array of programming. The platform’s first-of-its-kind credit-based subscription model allows users to cut through the cluttered global streaming landscape to choose the films and TV episodes that best match their interest from an extensive range of participating services and content partners…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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