By: Stuart Thompson
According to the report, online paid streaming services for sports have now surpassed broadcast, with over three in five sports viewers paying for a streaming service compared with under half who view through pay broadcast TV services.
The number of sports viewers globally who don’t pay for any type of service has meanwhile halved from around 20% in 2019. Some 79% of sports fans surveyed said they would switch to streaming platforms only if they could.
The survey also found that 53% of sports fans that pay for video services were considering cutting the cord by 2024, and that the number of fans paying for streaming services exclusively now amounts to 45% of the total…read more.