By: Tony Rifilato
YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry.
Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute. “Video has not only led the charge in terms of the growth of the advertising industry, but it really is kind of at that pinnacle,” he said.
Speaking Wednesday with Catherine Sullivan, CEO of Omnicom media agency PHD, on the third day of IAB’s 2021 ALM, Mohan discussed how the COVID-19 pandemic has accelerated the growth of digital video across connected TV and mobile devices, what it means for users, creators and advertisers, and how ecommerce fits into the mix…read more.