YouTube, advertisers to gain but content creators fret over video-streaming giant’s new terms

  • 1 mins to read

By: Maryam Faroouqui

YouTube’s decision to monetise any content uploaded by anybody, without sharing revenue from June 1 will boost its finances and help advertisers but the change is not going down well with many in the digital space including content creators.

YouTube can now show an ad banner on any uploaded video on its website or run advertisements before it can be viewed…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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