Category: YouTube News

Google, YouTube Roll Out Several Tools for Small and Midsized Businesses

By: David Cohen

Google and its YouTube video site released several new tools for small businesses to connect with customers via their platforms and detailed the first-ever Small Biz Day, set for June 24…read more.

Contact Aux Mode for more information on Digital Rights Management and Reporting. To subscribe to our network click …

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YouTube announces a $100M fund to reward top YouTube Shorts creators over 2021-2022

YouTube App

By: Sarah Perez

YouTube is giving its TikTok competitor, YouTube Shorts, an injection of cash to help it better compete with rivals. The company today introduced the YouTube Shorts Fund, a $100 million fund that will pay YouTube Shorts creators for their most viewed and most engaging content over the course of 2021 and 2022. …

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Expanding our commitment to Black music through the #YouTubeBlack Voices Fund

By: Tuma Basa

It’s impossible to capture the Black experience. People try to do it with their titles or thinkpieces, but every time society thinks it’s figured out the Black community, Black people find a way to remix the culture into something fresh. As the culture expands, so do we. Last year YouTube Music launched …

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Celebrating Asian Pacific American Heritage Month

By: Dennis Chiu

At YouTube, we couldn’t be more proud of our global Asian and Pacific Islander (API) community. From actors to musicians, make-up artists to comedians, and DJs to designers, the community influences the cultural fabric of America and the world beyond. 

It’s been a horrific year of increased racism and violence against Asians …

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YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App

By: Andrew Hutchinson

With YouTube rolling out its TikTok-like Shorts in more regions, it’s also adding some new options to give channel managers more controls over how their content can be utilized by Shorts creators, and new analytics in the main app to help track Shorts performance.

First off, YouTube has added a new control option in YouTube …

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YouTube Rolls Out Copyright Checks Tool, Which Analyzes Your Video Prior to Upload, to More Users

By: Andrew Hutchinson

After first previewing the tool last September, then launching an initial, small-scale test in February, YouTube is now expanding the roll-out of its pre-publish Checks tool, which analyzes the content of your video for a range of potential violations, including copyright concerns, before you publish your clip.

As you can see here, the new Checks system, …

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Apple brings its free tutorials to YouTube

Animation

By: Igor Bonifacic

Since 2017, all of Apple’s retail stores have offered Today At Apple sessions, free workshops where you can learn, among other things, how to get the most out of the company’s devices and software. In 2020, necessitated by the pandemic, Apple started offering those tutorials online, hosting the sessions over Cisco Webex.

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YouTube Brings Back Video Series CMO x Creator Conversations

YouTube

By: David Cohen

YouTube’s CMO x Creator Conversations video series— which features one-on-one conversations between chief marketing officers or top marketing executives and creators on the Google-owned video site—is back for a second season.

YouTube ads marketing brand marketing manager Margot Weiss said in a blog post Wednesday, “In a year when the marketing playbook had …

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BTS Could Have Made Up To $80,000 An Hour Last Week On YouTube

bts

By: Hugh McIntyre

BTS always perform well on YouTube, whether they have something new to share or not. Fans of the South Korean septet are constantly watching (and rewatching and rewatching again) their favorite videos from the band, tuning in to live performances, catching old clips from TV shows and concerts and indulging in the …

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Facebook wants creators, but YouTube is paying creators much, much more

Facebook

By: Peter Kafka

Facebook has nearly 2.9 billion users, so lots of people use Facebook to reach that giant audience. But Facebook wants even more people posting more stuff on its platforms, so it’s going to pay out $1 billion by the end of 2022 to encourage creators — people who make internet content for fun and …

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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