Category: YouTube News

Is Your Brand A Social Standard Bearer?

Is Your Brand A Social Standard Bearer?

Demonstrating Leadership Through Innovation, Creativity, and Community Building.

Leaders are most often valued and respected for their knowledge, experience, passion, and vision. The most effective leaders also demonstrate a strong sense of responsibility, have a relatively high tolerance for risk, and lead by example. They tend …

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Branding Tactics for Search

Learn Branding Tactics for Search:

“Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand recall than those exposed to banner ads. What’s more, searchers recall higher-ranked results far more than others.

Understanding the decision …

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Jump-Start Your Video Optimization and Promotion

Jump-Start Your Video Optimization and Promotion

You don’t need to be convinced to upload videos to YouTube. You already know the value of the most powerful video-hosting platform. The real challenge lies in getting your videos viewed and ranked. For this to happen you need to do proper video optimization and promotion.

This …

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A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

Looking to increase your content marketing productivity? To get yourself started, try using this two-step approach to creating an editorial calendar:

  • Step 1. Use the Monthly Editorial Calendar work sheet (below) to choose 12 monthly topics, or themes, for …

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Bare It All: Merging Social Media With PR

Bare It All: Merging Social Media With PR

Bare it all, figuratively. Your brand doesn’t need to be Miley Cyrus (unless you sell foam fingers) but you do need to think creatively about how you are getting noticed. Technology and access to media have increased the importance of transparency and engagement in branding. It …

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Build Your Content Calendar: 3 Easy Steps

Build Your Content Calendar: 3 Easy Steps

Putting out fresh, relevant content is more than a good idea for companies — today, it’s a vital step in achieving business success. Through content, you can engage prospects and customers, boost search results for your website, enhance branding, and more. So how do you get started? It …

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8 Super-Simple Tools You Can Use to Create Better Content

8 Super-Simple Tools You Can Use to Create Better Content

With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.

Yet, many don’t have the time to investigate which …

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Social Media Networking For Sales Results

Social Media Networking For Sales Results

Social media is driving a wave of human interaction around the world and its use in the workplace has become an important topic of discussion among companies. No one questions the rapid growth of social media and its potential impact on the customer experience, but many organizations still struggle …

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Adding Long Term Value to Your Organization

Adding Long Term Value to Your Organization

In my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy.

In this second post, we focus on executing your video content strategy, maximizing impact, measuring results, and …

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How to Execute Your Video Content Strategy in 8 Steps

How to Execute Your Video Content Strategy in 8 Steps

Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.

Here are a few relevant findings from respected industry reports and trends to back …

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