YouTube Rolls Out Copyright Checks Tool, Which Analyzes Your Video Prior to Upload, to More Users

By: Andrew Hutchinson

After first previewing the tool last September, then launching an initial, small-scale test in February, YouTube is now expanding the roll-out of its pre-publish Checks tool, which analyzes the content of your video for a range of potential violations, including copyright concerns, before you publish your clip.

As you can see here, the new Checks system, available via YouTube Studio (on desktop) will analyze your video for both ‘Ad Suitability’ – i.e. any concerns that may stop YouTube showing ads in your videos – and copyright violations…read more.

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The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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