21 Types of Content We Crave
You need to understand:
- This is the kind of content we never get tired of.
- This is the kind of content we always have time for.
- This is the kind of content we don’t forget.
- And this is the kind of content we want to …
Growth Hacking Your Brand Strategy
“Growth hacking” is a new term for many branding professionals but a long held practice among the best marketers and product managers in Silicon Valley. With traditional media fading and the onslaught of mass customization and niching on the web, marketing as we’ve known it for the past 100 …
The future of multi-channel networks
It’s easy to be optimistic about the future of multi-channel networks, considering the buzz around the online video industry. With respect to advertising, technology innovation, and roles that MCNs play in the market, it’s hard not to notice the near limitless capabilities of the space. The industry has been …
A Simple and Indispensable Template for Content Marketing Distribution
“Under the right circumstances, many professionals are capable of preparing great content for blogs, books, and online sign-up incentives. But only a few can consistently produce quality marketing content on a daily basis. Those who do, usually have a system or process in place to help them meet …
30 Content Marketing Commandments to Live By
At the end of last year, I published 30 content marketing truths that I have taped above my desk. This list is something that I am grateful for as it is a constant reminder to stay focused. In the spirit of Thanksgiving in the US, I wanted …
CMO Report: The Era Of Digital Transformation
The era of digital transformation is upon us and is likely to accelerate in the coming year, but many companies will struggle to leverage this revolution. It’s not because they don’t have the budget, but rather because their leaders are unsure about what specific steps need to …
Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook]
After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible.
What is the Content Marketing …
Why Most Companies’ New Years Resolution Of Innovation Will Fail
Chances are, the calendar rolling over brought a surge of positive energy to your office. You can almost hear the collective exhale of your team after the holidays, reinvigorated by new budgets and new ideas. This year, resolve to see that expectation of wildly …
9 Questions to Help You Prioritize Content Creation
Content marketing, what it’s for, and how it works, is becoming part of the business psyche. But, as this recent blog on how to survive the disillusionment of content marketing points out, one could argue that content marketers are almost becoming a victim of their own successes.
Real Brand Management
Manage Your People To Manage Your Brand.
In past articles, I have talked about giving meaning to your Brand through customer services, hiring the right people and using quality as the base. Perhaps the biggest step after this is to manage your greatest resource – your people. Remember a Brand …