Audio & Video Monetization
IP Protection & Reporting
By: Rachel Gilmore
Recent government changes to the bill meant to modernize the Canadian broadcasting act could expand regulation to everything individual Canadians put on Facebook, Instagram or YouTube.
The bill, in its current state, would turn the YouTube video of a kid’s soccer game, or the Instagram reel you posted of your brunch, into a …
By: Tim Ingham
YouTube’s global head of music Lyor Cohen revealed last week that YouTube has paid out over $4 billion to music rights-holders in the prior 12 months. This money was generated cumulatively by YouTube’s “twin engines” of 1. subscriptions to YouTube Music and 2. the cut of advertising on music videos that YouTube pays …
By: Matthew Humphries
WarnerMedia and Discovery announced today that the combined company will be known as Warner Bros. Discovery. They have yet to unveil what this means for existing HBO Max or Discovery+ subscribers, saying only that the new company “will own one of the deepest libraries in the world.” The news comes about …
By: Manish Singh
Amazon has long maintained that its video streaming service, Prime Video, helps drive more sales on the shopping app. Now the e-commerce giant is testing what happens when it brings a video streaming service directly to the shopping app.
The e-commerce giant, which launched an ad-supported streaming service (IMDb TV) in …
By: Peter Kafka
Facebook CEO Mark Zuckerberg has announced a suite of audio products, including a Clubhouse competitor and a push into podcasting, that his company intends to roll out over the next few weeks and months. You can read about all of those below; not included in that list was a plan …
By: Kim Lyons
Facebook is continuing its campaign against Apple’s iOS 14 privacy updates, adding a notice within its iOS app telling users the information it collects from other apps and websites can “help keep Facebook free of charge.” A similar message was seen on Instagram’s iOS app (Facebook is Instagram’s parent company).
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By: Jennifer Elias
Google’s YouTube is already the world’s largest online video platform. If continues growing the way it has the last several quarters, it could also match Netflix in revenues by year’s end.
In its first-quarter earnings report Tuesday, Google parent company Alphabet said YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from …
By: Andrew Hutchinson
YouTube is testing a new comment display option, which will show viewer comments at specific, timed points within the playback, which could provide more context on their intention and meaning, while also highlighting where the best conversation is happening around each clip.
As you can see in this example, shared by Android Police, the …
By: Sheila Dang
Facebook Inc. on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany and Australia, as the social media giant aims to make money from its short-form video feature.
The company is seeking to capitalize on its popularity in India, a fast-growing social media …
By: Andrew Hutchinson
YouTube is rolling out some new options to give users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app.
First off, YouTube is adding a new element in the copyright claim process which will enable creators to tick a new box when reporting a copyright violation in …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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$0.00 - $0.00
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