By: Tim Ingham
YouTube’s global head of music Lyor Cohen revealed last week that YouTube has paid out over $4 billion to music rights-holders in the prior 12 months. This money was generated cumulatively by YouTube’s “twin engines” of 1. subscriptions to YouTube Music and 2. the cut of advertising on music videos that YouTube pays out to record companies and music publishers. In the latter category, amateur, user-generated content (UGC) — think cat videos soundtracked by Lady Gaga tunes or influencer cooking vlogs using Diplo in the background, rather than official artist music videos — was directly responsible for 30 percent of the $4 billion total, said Cohen…read more.
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