By: Manish Singh
Amazon has long maintained that its video streaming service, Prime Video, helps drive more sales on the shopping app. Now the e-commerce giant is testing what happens when it brings a video streaming service directly to the shopping app.
The e-commerce giant, which launched an ad-supported streaming service (IMDb TV) in the U.S. two years ago, on Saturday launched MiniTV, an ad-supported video streaming service that is “completely free” within the Amazon India app. MiniTV is currently available only to users in India, Amazon said.
MiniTV features web series, comedy shows, and content around tech news, food, beauty and fashion “to begin with,” Amazon said. Some of the titles currently available have been produced by TVF and Pocket Aces — two of the largest web studios in India — or supplied by comedians such as Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar…read more.