YouTube updates terms of service, likely to impact content creators

By: Nirmal Narayanan

Google-owned video platform YouTube has updated its terms of service for all countries outside the United States. The news rules come into effect from 1 June. 

The video streaming giant has made some changes in its monetization policy according to which content creators who are not part of the YouTube Partnership Program (YPP) will be rendered ineligible to earn revenue.

With this move, YouTube plans to push more content creators to be part of the YPP, provided they fulfil the eligibility criteria which remains unchanged (1,000 subscribers and 4,000 hours of watch). The platform has already decided to initiate this process to serve advertisements on a limited set of brand- safe videos on channels, not in YPP or not under a monetizing agreement…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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