Facebook plans to go after Clubhouse — and podcasts — with a suite of new audio products

By: Peter Kafka

Facebook CEO Mark Zuckerberg has announced a suite of audio products, including a Clubhouse competitor and a push into podcasting, that his company intends to roll out over the next few weeks and months. You can read about all of those below; not included in that list was a plan to integrate Spotify’s music player into Facebook. Zuckerberg, speaking with tech journalist Casey Newton, also said he wanted Facebook to be able to let audio creators make money as the products go live…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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