Audio & Video Monetization
IP Protection & Reporting
By: Jordan Novet
Google is moving parts of its popular YouTube video service from the advertising company’s internal data center infrastructure to the company’s cloud service, the head of Google’s cloud said.
The effort indicates Google is looking inward as it seeks to expand its share of the growing cloud-computing market and become less reliant …
By: Tim Ingham
YouTube’s global head of music Lyor Cohen revealed last week that YouTube has paid out over $4 billion to music rights-holders in the prior 12 months. This money was generated cumulatively by YouTube’s “twin engines” of 1. subscriptions to YouTube Music and 2. the cut of advertising on music videos that YouTube pays …
By: Matthew Humphries
WarnerMedia and Discovery announced today that the combined company will be known as Warner Bros. Discovery. They have yet to unveil what this means for existing HBO Max or Discovery+ subscribers, saying only that the new company “will own one of the deepest libraries in the world.” The news comes about …
By: Nirmal Narayanan
Google-owned video platform YouTube has updated its terms of service for all countries outside the United States. The news rules come into effect from 1 June.
The video streaming giant has made some changes in its monetization policy according to which content creators who are not part of the YouTube Partnership …
By: Manish Singh
Amazon has long maintained that its video streaming service, Prime Video, helps drive more sales on the shopping app. Now the e-commerce giant is testing what happens when it brings a video streaming service directly to the shopping app.
The e-commerce giant, which launched an ad-supported streaming service (IMDb TV) in …
By: Peter Kafka
Facebook CEO Mark Zuckerberg has announced a suite of audio products, including a Clubhouse competitor and a push into podcasting, that his company intends to roll out over the next few weeks and months. You can read about all of those below; not included in that list was a plan …
By: Kim Lyons
Facebook is continuing its campaign against Apple’s iOS 14 privacy updates, adding a notice within its iOS app telling users the information it collects from other apps and websites can “help keep Facebook free of charge.” A similar message was seen on Instagram’s iOS app (Facebook is Instagram’s parent company).
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By: Jennifer Elias
Google’s YouTube is already the world’s largest online video platform. If continues growing the way it has the last several quarters, it could also match Netflix in revenues by year’s end.
In its first-quarter earnings report Tuesday, Google parent company Alphabet said YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from …
By: Bob Arnold and Anton Miller
In a world in which most Americans are exposed to up to 10,000 ads each day, it’s clear that one ad impression isn’t going to cut through the noise. Yet brands also have to be wary of overexposure. When people see the same ad over and over, it can …
By: Barbara Macdonald
Over the past year, we’ve seen fans and creators increasingly turn to Paid Digital Goods on YouTube to connect with each other.
At YouTube, we believe creators and artists should be able to transform their passion into a business. We first kicked off these efforts over thirteen years ago with the …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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