Category: YouTube

YouTube is a media juggernaut that could soon equal Netflix in revenue

By: Jennifer Elias

Google’s YouTube is already the world’s largest online video platform. If continues growing the way it has the last several quarters, it could also match Netflix in revenues by year’s end.

In its first-quarter earnings report Tuesday, Google parent company Alphabet said YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from …

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How Google’s Media Lab Boosts YouTube Ad Results

By: Bob Arnold and Anton Miller

In a world in which most Americans are exposed to up to 10,000 ads each day, it’s clear that one ad impression isn’t going to cut through the noise. Yet brands also have to be wary of overexposure. When people see the same ad over and over, it can …

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Helping creators diversify their revenue

By: Barbara Macdonald

Over the past year, we’ve seen fans and creators increasingly turn to Paid Digital Goods on YouTube to connect with each other.

At YouTube, we believe creators and artists should be able to transform their passion into a business. We first kicked off these efforts over thirteen years ago with the …

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YouTube Tests New Timed Comments in Video Playback to Provide More Context and Maximize Engagement

By: Andrew Hutchinson

YouTube is testing a new comment display option, which will show viewer comments at specific, timed points within the playback, which could provide more context on their intention and meaning, while also highlighting where the best conversation is happening around each clip.

As you can see in this example, shared by Android Police, the …

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YouTube Introduces New Features to Compete with Twitch

YouTube Twitch

By: Max Fagandini

YouTube and Twitch have been vying for supremacy in the streaming sphere for the better part of a decade now, and the battle still rages on. Many streamers are huge fans of Twitch’s feature-rich interface, despite the service’s myriad other issues, but the team at YouTube seems determined to make their mark …

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YouTube secures a big win in the EU over copyright

EU copyright YouTube

By: Ryan Browne

The European Union’s top court on Tuesday ruled that Google’s YouTube and other online platforms should not be held liable for copyright-infringing uploads in certain situations.

As things stand, online platforms “do not, in principle, themselves make a communication to the public of copyright-protected content illegally posted online by users of those platforms,” …

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YouTube to Host Small-Business Shopping Event in E-Commerce Push

By: Nico Grant

YouTube is hosting a small-business day to attract more entrepreneurs and shoppers to its platform, in an effort to bolster revenue and make the website a bigger hub for e-commerce.

The world’s largest video platform will showcase a live-streamed shopping event Thursday, during which viewers will be able to buy products …

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YouTube Music Gives Update on $100 Million Black Voices Fund

BLM youtube

By: Jem Aswad

Last June, YouTube launched a $100 million #YouTubeBlack Voices Fund in an effort to help equip Black musicians with the resources and support to enable them to “thrive and invest in work that amplifies the voices, perspectives and stories of all Black artists around the world,” according to the announcement.

The …

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YouTube Adds New Tools To Detect Copyright Violations and Block Them Within the Upload Process

By: Andrew Hutchinson

YouTube is rolling out some new options to give users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app.

First off, YouTube is adding a new element in the copyright claim process which will enable creators to tick a new box when reporting a copyright violation in …

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Why Judge Judy is taking her gavel from broadcast TV to streaming

Actress

By: John Jurgensen

The last case she taped for “Judge Judy” didn’t deviate in style from the roughly 12,750 cases before it. Wearing a black robe, lace collar and expression of intense focus, Judy Sheindlin heard a typical dispute—contractor suing for payment, client claiming shoddy work—which she dispatched with signature jabs like “That’s baloney” and …

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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