Category: YouTube

Investing to empower the YouTube experience for the next generation of video

By: Neal Mohan

Ever wonder what went into the development of YouTube’s mobile tool for shooting short videos? Or what it takes to support millions of people watching a concert live in HDR? That’s what I hope to do with this new blog series—explore how we transform innovative ideas into cutting-edge reality for viewers …

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YouTube Previews Upcoming Improvements for YouTube Studio, Including Auto-Generated Title Suggestions

By: Andrew Hutchinson

YouTube has shared some insight into coming updates for its Creator Studio management platform, including improved processes for uploading videos via the mobile app, and an expansion of its pre-publish checking capacity to help creators avoid potential penalties. 

First off, YouTube is looking to improve its upload default settings, which will see defaults added to the …

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YouTube’s Ads Generate Almost Similar Revenue as Netflix

By: Barney Cotton

Data presented by Finbold indicates that YouTube’s advertising revenue for Q1 2021 stands at $6.01bn, representing a percentage difference of 17.4% to Netflix’s $7.16bn.

YouTube’s ad revenues for Q4 2020 stood at $6.88bn, slightly surpassing Netflix’s $6.64bn revenue for the quarter. The revenue was YouTube’s highest.

Between Q1 2019 and Q1 …

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YouTube Will Monetize Videos for Non-Partners and Keep All Revenue

By: JJ Broson

Back in November of last year, YouTube added a unique addition to its US terms of service. The update installed a directive stating that, from now on, all videos that meet YouTube’s Advertiser-Friendly Guidelines would display ads, even videos outside of the YouTube Partner Program. However, creators outside of the Program won’t …

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New broadcasting bill could regulate all your Facebook, Instagram and YouTube posts, experts say

By: Rachel Gilmore

Recent government changes to the bill meant to modernize the Canadian broadcasting act could expand regulation to everything individual Canadians put on Facebook, Instagram or YouTube.

The bill, in its current state, would turn the YouTube video of a kid’s soccer game, or the Instagram reel you posted of your brunch, into a …

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YouTube Is Poised to Overtake Spotify as Music’s Biggest Bankroller

By: Tim Ingham

YouTube’s global head of music Lyor Cohen revealed last week that YouTube has paid out over $4 billion to music rights-holders in the prior 12 months. This money was generated cumulatively by YouTube’s “twin engines” of 1. subscriptions to YouTube Music and 2. the cut of advertising on music videos that YouTube pays …

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YouTube updates terms of service, likely to impact content creators

By: Nirmal Narayanan

Google-owned video platform YouTube has updated its terms of service for all countries outside the United States. The news rules come into effect from 1 June. 

The video streaming giant has made some changes in its monetization policy according to which content creators who are not part of the YouTube Partnership …

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YouTube is a media juggernaut that could soon equal Netflix in revenue

By: Jennifer Elias

Google’s YouTube is already the world’s largest online video platform. If continues growing the way it has the last several quarters, it could also match Netflix in revenues by year’s end.

In its first-quarter earnings report Tuesday, Google parent company Alphabet said YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from …

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How Google’s Media Lab Boosts YouTube Ad Results

By: Bob Arnold and Anton Miller

In a world in which most Americans are exposed to up to 10,000 ads each day, it’s clear that one ad impression isn’t going to cut through the noise. Yet brands also have to be wary of overexposure. When people see the same ad over and over, it can …

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Helping creators diversify their revenue

By: Barbara Macdonald

Over the past year, we’ve seen fans and creators increasingly turn to Paid Digital Goods on YouTube to connect with each other.

At YouTube, we believe creators and artists should be able to transform their passion into a business. We first kicked off these efforts over thirteen years ago with the …

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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