Digital Rights Management &
Revenue Reporting
By: Dr. Jessica DiVento
Last month in the U.S. we saw spikes in fatigue-related Google searches, and the question “why do I feel bad?” reached a record high. There’s a collective feeling of exhaustion, and we’re all looking for ways to cope with it.
That’s why we’re joining in the first-ever Mental Health Day of Action to encourage …
By: Todd Spangler
BTS, record-breaking K-pop sensations, have claimed another title: The group’s appearance in Hyundai Motor Co.’s Earth Day-themed ad last year is No. 1 on YouTube’s latest global advertising leaderboard.
The minimalist Hyundai spot, released in celebration of Earth Day 2020, features BTS members in natural settings, as part of the Korean automaker’s global …
By: Catie Keck
Sports streaming service DAZN announced today that it has acquired exclusive rights to stream the UEFA Women’s Champions League. As part of the deal, an overwhelming majority of the matches it streams over the next four seasons will be available for free on its YouTube channel.
DAZN — best known …
By Ali Rivera
Live streaming has always been core to YouTube and one of the best parts of my job. Watching the live streaming space evolve over the years from a lean-back experience to an interactive, intimate, best-seat-in-the-house… has been pretty incredible. But nothing could have prepared me for the past year…read more.
Contact …
By: Amanda Silberling
With less than a month to go before the Olympics kick off in Tokyo, cord-cutting services like YouTube TV are attempting to woo new subscribers who are looking for a way to watch summer sports. But whether or not you’re eager to watch Simone Biles defy gravity, YouTube TV’s latest upgrades …
By: Tuma Basa
The year 2020 was hard, but that challenge didn’t stop the music. And it didn’t stop fans from connecting and engaging with artists on YouTube, particularly in hip-hop. Artists broke new records and released empowering anthems. Despite the pandemonium of the pandemic, over 2 billion viewers logged in and watched a music …
By: Josh Wilson
YouTube has signed its first naming deal at a 6000 seat arena called the Hollywood Park sports and entertainment complex in Inglewood, California.
The newly coined Youtube Theater will host entertainment across several categories including stand-up comedy, concerts, award ceremonies, e-sports contests, conferences and other generic events.
Google’s YouTube acquired a …
By: Daniel Golightly
YouTube Music will finally be arriving on Wear OS, coming sometime later this year. That’s based on a recent blog post from Google, detailing the company’s recently announced update to the platform made during Google I/O 2021.
Of course, the company already unveiled its new partnership with Samsung on the OS. But this will mark …
By: The YouTube Team
Over the past year at YouTube, we’ve increased our commitment and focus on social justice and equity. Since the launch of YouTube 16 years ago, our platform has been a place where people come together, and we see this more than ever during difficult times. In times of social unrest, YouTube is a place …
By: Andrew Hutchinson
YouTube is testing a new update to its blur tool within YouTube Studio, which will make it easier for creators to blur out specific elements within their YouTube clips as part of the upload process. As explained by YouTube engineer Abhinav Singh:
“Now in Studio, you can blur faces, people, license plates, logos, etc., …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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