Audio & Video Monetization
IP Protection & Reporting
By: Erin Teague and Tim Katz
YouTube is the place where fans can find a wide range of sports content from clips and highlights to live games. Today, we’re introducing a refreshed destination to watch sports on YouTube, and new ways for advertisers to reach today’s digital-first sports fans.
The way we watch video …
By: Abner Li
Google Preferred lets advertisers pay to have their ads appear in front of YouTube’s top videos and channels. The program is now being updated and replaced with “YouTube Select.”
Google calls YouTube Select a “reimagination and unification of solutions like Google Preferred and prime packs.” Advertisers can choose from different “lineups” that are “tailored to …
By: BBC News
YouTube says it has removed videos posted by Brazilian President Jair Bolsonaro, because they spread misinformation about coronavirus.
The tech giant said its decision was not based on ideology or politics, but on its content policies. Since the start of the pandemic, the president has spoken out against lockdowns, masks and vaccinations. …
By: Todd Spangler
YouTube claims to be the world’s biggest jukebox — and now it wants to wring more ad dollars from the platform’s music fans.
The video giant is launching 15-second audio ads, the first format designed to reach YouTube users who listen to music or podcasts ambiently (i.e., in the background). YouTube also …
By: Mark Bergen
Hi, it’s Mark Bergen. Erin Elizabeth was kicked off Facebook. Elizabeth, owner of an alternative health blog, is one of the “disinformation dozen” named in a recent high-profile report on social media’s anti-vaccination problem. Soon after that report, she was purged from Facebook and Instagram, losing access to millions of followers…read more.
Contact Aux …
By: Tony Rifilato
YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry.
Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours …
By: Maryam Faroouqui
YouTube’s decision to monetise any content uploaded by anybody, without sharing revenue from June 1 will boost its finances and help advertisers but the change is not going down well with many in the digital space including content creators.
YouTube can now show an ad banner on any uploaded video on …
By: Matt Southern
YouTube is rolling out Clips to ten times more creators, a feature which allows users to grab short, shareable snippets from full length videos.
Unlike YouTube Shorts, a feature that the company has been pushing hard lately, Clips is not a new way to create videos. Clips is a new way to …
By: The YouTube Team
Today, we’re introducing a new feature that gives you access to YouTube TV from within the YouTube app, making it easier to enjoy all the content you love. Existing members can easily access YouTube TV by clicking on “Go to YouTube TV” in the main YouTube app. This update will be available …
By: The YouTube Team
At YouTube, we believe that Black stories and voices matter. During Black History Month, we will celebrate Black stories, voices and culture that have contributed to creativity and innovation on YouTube and throughout the world. We’ve got a host of exciting activities planned and are starting off the month by …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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