Audio & Video Monetization
IP Protection & Reporting
By: Sean Hollister
Apple’s new App Tracking Transparency feature in iOS 14.5 doesn’t seem to be a difficult concept to grasp; initial estimates suggest as many as 96 percent of US users are leaping at the chance to tell their apps, “No, you can’t track me across the internet.” Now, Apple is taking a victory lap with a full …
By: Brandy Shaul
Facebook Gaming debuted its cloud gaming platform last October, allowing users in a few U.S. states to play cloud-streamed mobile games on Android devices and the web without downloading the games to their devices.
Facebook vice president of play Jason Rubin said Thursday that Facebook’s cloud streaming platform is available “to over 98% of people in …
By: Karissa Bell
Facebook is launching its social audio features. The company is rolling out its Clubhouse-like audio rooms, as well as a handful of podcasts.
Audio rooms are similar to Clubhouse or Twitter Spaces. Conversations stream live in the app, and room hosts can invite others up to speak with them. In a sign of just how important …
By: Anousha Sakoui and Wendy Lee
Netflix is diving deeper into the podcast space in a bid to keep audiences invested in its shows and movies.
The Los Gatos-based streaming giant is expanding its podcasts, taking pitches from outside producers and is looking to hire an executive to lead its audio push, according to people familiar with …
By: Kait Bolongaro
Canadian lawmakers passed a controversial bill that aims to regulate programming distributed by media streaming services and social platforms like Facebook and YouTube, a measure that critics warn could infringe on individual speech.
The legislation drafted by Justin Trudeau’s government, known as Bill C-10, is meant to subject tech giants to the same …
In November, accounts associated with a monetizing channel will be required to secure their account with 2-Step Verification. This notification will appear as a banner on the YouTube dashboard after logging in. Multiple numbers can be added as part of this 2 step verification process.
Contact Aux Mode for more information on Digital Rights Management and Reporting. …
By: David Cohen
Tubi, the free streaming service from Fox, is bringing a touch of nostalgia to a relatively newish platform in TikTok.
TikTok creator Brittany Broski will host an hour-long live trivia and challenge event on TikTok Wednesday (June 30) at 8 p.m. ET, featuring fan favorite shows and stars from the 1990s and 2000s.
The …
By Lyor Cohen
Many of my friends in the music industry have asked why I came to work for YouTube. Even to this day – after 40 years working in music – my 90-year-old mother still asks me what I do for a living.
I came to work for YouTube because I believe in its …
By: Todd Spangler
Just a few years ago, Tubi didn’t want anything to do with original content.
The subscription VOD market is “heated and very expensive,” founder/CEO Farhad Massoudi told Variety in early 2019 in explaining why Tubi had no plans to produce original content. “We want to bring our customers as much of the other 99% of the content …
By: Joe Ferullo
The end is near for television news as we know it.
That’s the clear signal coming from an important set of Nielsen company viewership data that seems like good (or at least not-so-bad) news for cable and broadcast — until you take a closer look at the numbers and trends.
The ratings research …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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