Facebook Gaming Expands Cloud-Streaming Platform to More Users

By: Brandy Shaul

Facebook Gaming debuted its cloud gaming platform last October, allowing users in a few U.S. states to play cloud-streamed mobile games on Android devices and the web without downloading the games to their devices.

Facebook vice president of play Jason Rubin said Thursday that Facebook’s cloud streaming platform is available “to over 98% of people in the mainland U.S.,” adding that the social network is “on track to hit 100% by fall of this year.” The platform is also beginning to roll out in Mexico and Canada, and Rubin said it will come to “Western and Central Europe by early 2022.”…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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