Tubi Sets Originals Strategy: Fox’s Free Streaming Service to Bow 140-Plus Hours of Original TV and Movies This Fall

By: Todd Spangler

Just a few years ago, Tubi didn’t want anything to do with original content.

The subscription VOD market is “heated and very expensive,” founder/CEO Farhad Massoudi told Variety in early 2019 in explaining why Tubi had no plans to produce original content. “We want to bring our customers as much of the other 99% of the content that’s available in the market.”

Tubi has changed its tune, a sign of how the ad-supported video-on-demand (AVOD) market — and video streaming in general — has evolved. Now part of Fox Corp., Tubi plans to debut a slate of more than 140 hours of original feature-length movies and TV series in the fall of 2021. Fox closed its $440 million deal for Tubi in April 2020…read more.

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The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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