By Lyor Cohen
Many of my friends in the music industry have asked why I came to work for YouTube. Even to this day – after 40 years working in music – my 90-year-old mother still asks me what I do for a living.
I came to work for YouTube because I believe in its potential to help shepherd a golden age for the music business. I’m so proud to share that YouTube has paid over $4 billion to the music industry in the last 12 months alone and has added more paid members in Q1 ’21 than in any other quarter since launch…read more.