Audio & Video Monetization
IP Protection & Reporting
By: David Cohen
Google and its YouTube video site released several new tools for small businesses to connect with customers via their platforms and detailed the first-ever Small Biz Day, set for June 24…read more.
Contact Aux Mode for more information on Digital Rights Management and Reporting. To subscribe to our network click …
By: Tech Desk
Amazon has launched a new video streaming service, called miniTV. The service offers users “professionally” created and curated content across web series, comedy shows, tech news, food, beauty, fashion and more. It is free of cost, but users will witness ads. It is available within the Amazon shopping app.
“With the …
By: Ryan Browne
The world’s biggest tech companies are facing a corporate tax avoidance crackdown after the Group of Seven most developed economies agreed to a historic deal.
The G-7 on Saturday backed a U.S. proposal that calls for corporations around the world to pay a minimum 15% tax on profits. The reforms, if finalized, …
By: Andrew Hutchinson
While machine learning systems have gotten much better at identifying objects within still frames, the next stage of this process is identifying individual objects within video, which could open up new considerations in brand placement, visual effects, accessibility features and more.
Google has been developing its tools on this front for some time, which has now …
By: Catie Keck
Many major streamers support advertising in some form or another — think Hulu, HBO Max, or Sling TV as just a few examples — but Disney’s chief says the company’s marquee service won’t be adding ads to its service anytime soon.
Speaking at the Credit Suisse 23rd Annual Communications Conference on …
By: Amanda Yeo
On Wednesday Oculus announced it will begin a “small test” to insert ads into VR games, starting with 2020 indie shooter Blaston. Ads will be added to more VR titles in the following weeks, with the aim to deploy them more widely across the Oculus Platform after gathering feedback from both developers and …
By: Todd Spangler
Just a few years ago, Tubi didn’t want anything to do with original content.
The subscription VOD market is “heated and very expensive,” founder/CEO Farhad Massoudi told Variety in early 2019 in explaining why Tubi had no plans to produce original content. “We want to bring our customers as much of the other 99% of the content …
By: Brett Schafer
Late last week, Roku announced it had come to an agreement with Quibi, the failed short-form streaming platform, to exclusively host its content on the Roku Channel. Being the operating system for internet-connected TVs (CTVs), it probably came as a bit of a surprise that Roku was being so aggressive buying up content.
But is …
By: Dade Hayes
Fox Corp. streaming service Tubi has made a deal with Cohen Media Group to put 80 of its film titles on the free, ad-supported platform.
Tubi will have exclusive free streaming rights to classics like Howards End and Daughters Of The Dust. More recent films that are heading to the platform include Agnès Varda and JR’s documentary collaboration, Faces Places and Deniz …
By: Mike Snider
Mobile video games will be the focus of the Netflix’s video game initiative.
These future mobile games will be included in members’ subscriptions at no additional cost, the Los Gatos, California-based streaming TV provider company said in its second quarter 2021 shareholder letter Tuesday.
“We view gaming as another new content category …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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