Amazon launches miniTV, a free video streaming service

By: Tech Desk

Amazon has launched a new video streaming service, called miniTV. The service offers users “professionally” created and curated content across web series, comedy shows, tech news, food, beauty, fashion and more. It is free of cost, but users will witness ads. It is available within the Amazon shopping app.

“With the launch of miniTV, Amazon.in shopping app is now a single destination for customers to shop from millions of products, make payments and watch free entertainment videos,” Amazon said in a blogpost. Currently, the new video streaming service is only available for Android users. The iOS and mobile web versions will also be released in the coming months…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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