Audio & Video Monetization
IP Protection & Reporting
By: Georg Szalai
Amid a wave of M&A fever, will Amazon’s $8.45 billion takeover of MGM prompt its Silicon Valley rival Apple to refresh its shopping list to include a Hollywood studio?
The iPhone maker already has a giant footprint in entertainment through its services division — which includes Apple TV+, Apple Music, the App Store, iCloud and more. …
By: Erin Teague and Tim Katz
YouTube is the place where fans can find a wide range of sports content from clips and highlights to live games. Today, we’re introducing a refreshed destination to watch sports on YouTube, and new ways for advertisers to reach today’s digital-first sports fans.
The way we watch video …
By: Naman Ramachandran
Ad-supported streaming service Tubi is set to expand its Spanish language content when it launches in the fall, chief content officer Adam Lewinson revealed while delivering a keynote at the Cannes Virtual Market on Wednesday.
The service is also gearing for an imminent U.K. launch and is looking at significantly increasing its Bollywood content portfolio …
By: Stuart Thompson
According to the report, online paid streaming services for sports have now surpassed broadcast, with over three in five sports viewers paying for a streaming service compared with under half who view through pay broadcast TV services.
The number of sports viewers globally who don’t pay for any type of service …
By: Sarah Perez
Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscriber base: affiliate marketing. The company’s “Apple Services Performance Partner Program,” which already exists to help market other Apple services like …
By: Yahoo! Finance
Struum, recently launched with backing from former Disney CEO Michael Eisner through his Tornante Company, aims to streamline the video streaming experience by providing viewers with one central destination and a single monthly subscription to access the industry’s most diverse array of programming. The platform’s first-of-its-kind credit-based subscription model allows users …
By: Jake Coyle
Steven Spielberg, a filmmaker synonymous with big-screen enchantment, has set a new deal with Netflix in which his production company, Amblin Partners, will make multiple feature films per year for the streaming giant.
The partnership — one long courted by Netflix’s chief content officer Ted Sarandos — is a major get for the …
By: David Cohen
Facebook detailed more advertising options Thursday for its in-stream video ads, Instagram Reels and Facebook Stories.
The social network cited a study by Ipsos last November, which found that Instagram and Facebook were the most popular platforms among video viewers for connecting with brands.
Facebook kicked off a global test Thursday of in-stream video topics, which enable …
By: Amy Bishop
Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely to purchase from brands whose apps allow them to transact quickly.
In order to help app advertisers reach more prospective users, Google has created …
By: Elizabeth Culliford
Facebook Inc is starting to warn some users they might have seen “extremist content” on the social media site, the company said on Thursday.
Screenshots shared on Twitter showed a notice asking “Are you concerned that someone you know is becoming an extremist?” and another that alerted users “you may have been exposed …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
