Disney Plus has no plans for a lower cost ad-supported option for now, CEO says

By: Catie Keck

Many major streamers support advertising in some form or another — think Hulu, HBO Max, or Sling TV as just a few examples — but Disney’s chief says the company’s marquee service won’t be adding ads to its service anytime soon.

Speaking at the Credit Suisse 23rd Annual Communications Conference on Tuesday, Disney head Bob Chapek was asked by moderator and Credit Suisse managing director Doug Mitchelson whether the service planned to introduce an ad-supported entry tier at some point down the line. While he didn’t entirely dismiss the concept of a cheaper ad-supported tier on Disney Plus, Chapek said it wasn’t something the company was currently planning for…read more.

Contact Aux Mode for more information on Digital Rights Management and Reporting. To subscribe to our network click here.

Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

Ready to Stop Content Misuse & Generate Revenue?

Get Started