Audio & Video Monetization
IP Protection & Reporting
By: Brennan Carley
After Roku announced in April that it would officially add an Apple TV+ shortcut to its coveted remote buttons — a foursome that also includes Netflix, Hulu, and Disney+ — the streaming giant has officially added an image of the new remote to its homepage, signaling the button’s arrival …
By: Igor Bonifacic
Since 2017, all of Apple’s retail stores have offered Today At Apple sessions, free workshops where you can learn, among other things, how to get the most out of the company’s devices and software. In 2020, necessitated by the pandemic, Apple started offering those tutorials online, hosting the sessions over …
By: The Associated Press
Netflix reported its worst slowdown in subscriber growth in eight years as people emerge from their pandemic cocoons. So it’s adding a new attraction to its marquee: Video games.
The confirmation of the long-anticipated expansion came in conjunction with the release of Netflix’s latest earnings report. That …
By: Connor Smith
Roku stock got a bit of a boost amid speculation that is could be a potential acquisition target for Comcast. While Wall Street doesn’t think much of that news, an analyst at Macquarie thinks Roku is still undervalued.
Macquarie analyst Tim Nollen raised his price target on Roku stock (ticker: ROKU) to $485 …
By: Ben Munson
Fox acquired Tubi for $440 million just over one year ago and the focus on improved monetization will help push the FAST past $1 billion in ad sales.
According to a research note from MoffettNathanson, Tubi brought in approximately $150 million in advertising revenue in 2020. The analyst firm …
By: Alex Markov
User privacy has moved to the forefront of the digital advertising conversation over recent months. The most significant developments recently are Apple’s iOS14 app tracking transparency and Google Chrome’s intent to shift away from 3rd party cookies.
More than two-thirds of marketers plan to use influencer marketing in 2021 …
By: Anne Easton
As the number of streaming services increases, their approach to reaching specific consumers within the audience is evolving.
Today, FOX Entertainment’s streaming service Tubi, an ad-supported video on demand (AVOD) service, announced that they are “the first CTV publisher to implement Unified ID 2.0 to solve for the …
By: Joe Otterson
Fox’s 2021 upfront presentation focused in large part on the fact that both Fox and the streaming service Tubi are entirely supported by ads, standing in contrast with other streamers associated with broadcast networks.
Numerous references were made to the fact that Tubi has no paywall like other streamers, with …
By: Chris Murphy
The streaming world just got a big shake-up. On Monday, telecommunications giant AT&T announced that it would be spinning off WarnerMedia and combining it with cable-programming company Discovery in a brand-new venture. The decision to spin off WarnerMedia—which includes HBO, HBO Max, Warner Bros., CNN, and several other cable networks—comes three years …
By: Mariella Moon
Big changes are coming to the Wear OS platform. Google announced that it developed the next version of Wear OS with Samsung at its I/O developer conference, where it also revealed that it’s (finally!) launching a YouTube Music app for the operating system. The tech giant started shutting down the Play Music app back …
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