WarnerMedia and Discovery Are Combining to Create a Media Behemoth

By: Chris Murphy

The streaming world just got a big shake-up. On Monday, telecommunications giant AT&T announced that it would be spinning off WarnerMedia and combining it with cable-programming company Discovery in a brand-new venture. The decision to spin off WarnerMedia—which includes HBO, HBO Max, Warner Bros., CNN, and several other cable networks—comes three years after AT&T acquired Time Warner for $85 billion, in the hopes of becoming a colossal media empire. 

Even before the acquisition, industry experts wondered whether AT&T’s decision to purchase Time Warner was a smart one, especially considering the fact that cord-cutting and streaming services were only growing in popularity. The spin-off suggests the acquisition was ultimately a bust for the wireless provider…read more.

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$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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