Why Judge Judy is taking her gavel from broadcast TV to streaming

By: John Jurgensen

The last case she taped for “Judge Judy” didn’t deviate in style from the roughly 12,750 cases before it. Wearing a black robe, lace collar and expression of intense focus, Judy Sheindlin heard a typical dispute—contractor suing for payment, client claiming shoddy work—which she dispatched with signature jabs like “That’s baloney” and “Don’t waste my time.”

The judge gave no farewell remarks from the bench. When the episode airs June 8—others taped earlier will air later—only one detail will make it stand out among reruns for years to come: a glittery, bee-shaped clip Ms. Sheindlin wore in her hair. It was a wink to fans, and a nod to her Queen Bee production company at the end of a 25-year reign over daytime television…read more.

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The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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