Audio & Video Monetization
IP Protection & Reporting
By: Andrew Hutchinson
YouTube is testing a new comment display option, which will show viewer comments at specific, timed points within the playback, which could provide more context on their intention and meaning, while also highlighting where the best conversation is happening around each clip.
As you can see in this example, shared by Android Police, the …
By: Max Fagandini
YouTube and Twitch have been vying for supremacy in the streaming sphere for the better part of a decade now, and the battle still rages on. Many streamers are huge fans of Twitch’s feature-rich interface, despite the service’s myriad other issues, but the team at YouTube seems determined to make their mark …
By: Ryan Browne
The European Union’s top court on Tuesday ruled that Google’s YouTube and other online platforms should not be held liable for copyright-infringing uploads in certain situations.
As things stand, online platforms “do not, in principle, themselves make a communication to the public of copyright-protected content illegally posted online by users of those platforms,” …
By: Nico Grant
YouTube is hosting a small-business day to attract more entrepreneurs and shoppers to its platform, in an effort to bolster revenue and make the website a bigger hub for e-commerce.
The world’s largest video platform will showcase a live-streamed shopping event Thursday, during which viewers will be able to buy products …
By: Jem Aswad
Last June, YouTube launched a $100 million #YouTubeBlack Voices Fund in an effort to help equip Black musicians with the resources and support to enable them to “thrive and invest in work that amplifies the voices, perspectives and stories of all Black artists around the world,” according to the announcement.
The …
By: Andrew Hutchinson
YouTube is rolling out some new options to give users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app.
First off, YouTube is adding a new element in the copyright claim process which will enable creators to tick a new box when reporting a copyright violation in …
By: John Jurgensen
The last case she taped for “Judge Judy” didn’t deviate in style from the roughly 12,750 cases before it. Wearing a black robe, lace collar and expression of intense focus, Judy Sheindlin heard a typical dispute—contractor suing for payment, client claiming shoddy work—which she dispatched with signature jabs like “That’s baloney” and …
By: Andrea Zarczynski
YouTube is making bold moves as the entertainment industry resumes live music and events. This week the company announced a first naming rights agreement with Hollywood Park sports and entertainment venue that will name the 300-acre, 6,000-seat destination YouTube Theater.
The extensive, multi-year partnership is the first of its kind for YouTube, …
By: Elizabeth Culliford
Alphabet Inc’s (GOOGL.O) YouTube will no longer allow political or election ads in its coveted masthead spot at the top of the site’s homepage nor ads for alcohol, gambling and prescription drugs, it said on Monday.
In an email to advertisers, seen by Reuters, YouTube said the change built on its move last …
By: Mitchell Clark
YouTube will no longer be accepting ads relating to alcohol, gambling, politics, or “prescription drug terms” for its masthead ad slot, which appears at the top of the website and app, Axios first reported. Google told The Verge the limitations on what kind of ads can appear in this slot will help “lead to a better …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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