Audio & Video Monetization
IP Protection & Reporting
By: Frank Pallotta
Steven Spielberg is partnering with Netflix. Getting Hollywood’s premiere director represents a major coup for the streaming service.
Amblin Partners, the film and TV production studio led by the blockbuster director, announced a partnership with the streaming company Monday that will include multiple new feature films per year for the service, according to …
By: Jon Lafayette
Tubi, the streaming service acquired last year by Fox for $440 million, will grow to be a billion dollar business, according to Fox CEO Lachlan Murdoch.
Speaking on Fox’s fiscal second-quarter earnings call Tuesday, Murdoch called Tubi “an exciting growth engine for the company and a key strategic platform not only for …
By: Sarah Perez
YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with a click …
Building YouTube Shorts, a new way to watch & create on YouTube.
By: Chris Jaffe
YouTube has always been a place to be entertained — from your favorite dance trends, like Evolution of Dance, Roller Skate Dances, or the Jerusalema Challenge — to highly replayable short videos, like Charlie Bit My Finger, Good morning yall or even Lockdown Trick Shots. Over the …
Top Three Benefits of Youtube
YouTube has dozens of benefits for businesses, including these top three (in no specific order), which we consider to be the most significant.
First, YouTube drives traffic to your website. The content you are creating is original and creative and when viewers search for anything related to your business—they …
Social Media Dashboards: HooteSuite www.hootsuite.com
A social media centralized dashboard allows you to go to one site and access 5 of your personal social networks and all of your data. Instead of logging in to five different URLs with different passwords, this site makes it more convenient by having everything in one place. HootSuite has …
Social Media Optimization
Social media optimization (SMO) takes a holistic approach that not only encompasses strategic and careful planning but also creative content and the absolute need to include Google Analytics in the process to strengthen your web presence. We need to emphasize the importance of a continuous cost/benefit analysis and a time commitment. SMO …
Public Relations and Online Marketing by Adam Rumanek
The purpose of public relations (PR) is to create publicity for your service or product. As your company grows, you need to try and get your name in print, speak at conferences, establish relationships with people of influence and get your message out. If you are …
Niche: The New Age of Marketing Change is good.
There is a need to adjust the way we market our products and services due to an increasingly competitive market. Thus, we need to turn marketing on its head by focusing on the customer, asking the customer questions and responding to their answers. What the …
So You Want to Start a Niche Marketing Strategy? by Adam Rumanek
Know your market and focus on the customer—do this by talking to your customer, asking questions and listening to specific needs. Make sure you understand what your competitor is doing right and make sure you develop a clear image of your product. If …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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